Driving reservations, cross-sells, and customer loyalty are critical goals for travel companies. A great way to achieve these goals is to deliver a superior customer experience. But how do you know if the experience could be improved? Online testing helps you evaluate areas where you’re succeeding, in addition to where your process can use some improvement.
We’ve all been there. You try to buy an item or find some information on a site and you bomb. Searching for something and not finding it leaves you frustrated and annoyed. And sometimes the experience is so negative, you may decide to not visit that site again.
'Tis the season for Holiday Gift Guides. We’ve assembled a list of our favorite optimization books, apps and tools to help you kick start your gift-giving endeavor. You’ll find something for everyone here.
One of SiteSpect’s strongest features is its ability to target users and personalize their experience. It allows you to target content using a wide range of criteria, which provides a sharper focus when it comes time to delivering personalized content. Recent product enhancements have made SiteSpect’s personalization features even better.
According to Forbes, the cost of selling an incremental product to an existing financial services customer is about 10 percent of the cost of selling that same product to a new customer. And the more you understand the customer’s interactions across all channels, including web and mobile, the better you are at making the right next offer.
For marketers, nirvana is the ability to immerse specific visitors in relevant messages and encourage them to become fully involved in the digital experience. Apparently nirvana is a long way off, because only 21 percent of marketers say they are very good at captivating and engaging digital audiences.
Last week, Google launched the open-source Accelerated Mobile Pages (AMP) project. According to Google’s blog, publishers around the world use the mobile web to reach readers, but the experience can often leave a lot to be desired. Every time a web page takes too long to load, they lose a reader and the opportunity to earn revenue through advertising or subscriptions.
It's day two at Shop.org in Philadelphia. One tourist attraction in Philly is the John F. Kennedy Plaza, also known as “Love Park”. Mere blocks from the convention center, the plaza got its nickname from Robert Indiana’s famous LOVE sculpture. At Shop.org, we are enjoying a replica of the sculpture, which has been the site of many selfies and team pictures. Keeping with that theme, I’ve got to ask: what is there to LOVE about Shop.org? What is there to LOVE about optimizing your digital business?
This week, the SiteSpect team is in Philadelphia at the Shop.org Digital Summit. The event is underway with over 5,000 registered attendees and 280 exhibitors.
SiteSpect is proud to be a sponsor of the Shop.org 2015 Digital Summit October 5-7, 2015 in Philadelphia, PA.
Stop by our booth (#522) and learn how SiteSpect can help your company