Analytics form the foundation of a sound optimization program. How you leverage data – and when – is key to your success.
2016 is barely a month old and you’re already buried in a pile of campaign requests. When your to-do list gets overwhelming, it’s easy to lose focus. And if you give in to the urge to take a slapdash approach, you’re liable to make mistakes. You need a plan for success.
Single page apps, mobile banking, and optimization team structure were among the most popular posts on SiteSpect’s blog in 2015 based on number of views. . Here’s a recap in case you missed them.
A/B and multivariate testing can tell marketers what's working and what’s not working on a website. Testing can also help mitigate the risk of rolling out new features.
My last few blog posts have been dedicated to the importance of visual and functional tests for on-site search. Before we wrap up the series, let’s review a few more ideas related to the back-end areas of your site not noticeable to the visitor.
Are you trying to figure out how important it is to test on-site search? If so, consider this example from Walmart. The team conducted a series of functional tests to optimize how their search engine works. The goal of the project was to “translate your searches into the stuff you really want to buy.” During development, they continuously tested and refined their search engine. Within a year, they found that “20 percent more searches turned into sales than before.”
As a marketer, you spend a significant amount of your time and energy fine-tuning the look and feel of your site. It only follows that you want to know how the aesthetics of your on-site search affect your customer’s experience. But how do you know what to test? Here are several visual test ideas.