Moving on to the next step in getting executive buy-in for your testing program, you may have a significant amount of data about testing from the research phase (see the previous blog post in this series). Search through that data and pull out the key statistics that will provide the foundation of your reasoning for testing. These key statistics will likely differ by role and may also vary by industry, so ensure you have identified those that are most important and keep others close by for reference.
This phase is perhaps the most important part of the process. If done well, it can help build a strong foundation for testing and will help in the later stages of buy-in for the program.
Before even jumping into research, you may be wondering who is the right stakeholder, or set of stakeholders, from whom to get buy-in. Because of the dynamic nature of organizations, myriad possible roles, and varying company size, it's difficult to give one answer that applies to everyone.
The first step to a successful website testing program is ensuring that you have buy-in from your executives.
If you're like most digital marketers today, you're doing everything you can to increase conversion rates and maximize the ROI of your website. This means find the right strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Here are nine approaches, and the principles behind them. Once these are in place, you can test and optimize the elements associated with them to improve your web and mobile conversions.
14.4%. That’s the percentage of all online sales driven by tablets on Black Friday, according to the new IBM Benchmark Report. With all of the buzz around mobile, it’s important to consider the impact that tablets have on customer experience, marketing, and sales. As experiences and shopping patterns differ between smartphone and tablet users, your overall mobile strategy should consider each group separately.
Big data has been this year’s buzzword in numerous blog posts, news stories, and articles. Marketers are trying to figure out how to apply theoretical concepts and turn them into programs that generate real ROI.
If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. This article explores holiday testing strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Once you thoroughly understand these strategies, and the principles behind them, you can test and optimize the elements associated with them to improve your Web and mobile conversions.
If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect's latest e-book, called "12 Strategies for Improving Conversions."
The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your testing plan this summer, now is the time to start thinking about testing and experimentation plans for the holiday.