Back-to-school season is almost upon us -- in just a few short weeks, schools will open their doors to kick-off the 2014-2015 school year.
How can online retailers maximize their ROI from their mobile channel?
Running a successful website optimization program requires careful planning, execution, and a thorough analysis of results. As a practitioner, your schedule is already full with the day-to-day business of running your test campaigns. In addition to everything you do, it is important to understand how A/B and multivariate test results are derived. Math matters, and here is why.
The new SiteSpect Mobile: iOS SDK enables you to perform A/B testing and behavioral targeting for native iOS apps.
If you think optimization is just for websites, think again. Companies around the world are combining multivariate testing with mobile to gain a competitive advantage and better engage with their customers.
If you want to run more tests, it is critical to understand how to scale your optimization organization.
Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, "If we both do our jobs, we'll never have to talk to each other again."
SiteSpect recently met with clients, prospects, and consultants to highlight real-world Optimization Success Stories.
If you are looking for a new web optimization vendor, or checking out testing technology for the first time, make sure you are asking all the right questions.
You never know what changes on a web site will boost sales, so start testing!
