3 Quick Test Ideas for Optimizing Your Site Before the Back-to-School Season Hits

Lisa Frank

Back-to-school season is almost upon us -- in just a few short weeks, schools will open their doors to kick-off the 2014-2015 school year.

Increase Engagement And Revenue With Optimized Mobile Experiences

Kim Ann King

How can online retailers maximize their ROI from their mobile channel?

Why Math Matters

Lisa Frank

Running a successful website optimization program requires careful planning, execution, and a thorough analysis of results. As a practitioner, your schedule is already full with the day-to-day business of running your test campaigns. In addition to everything you do, it is important to understand how A/B and multivariate test results are derived. Math matters, and here is why.

Native App Testing with SiteSpect

Kim Ann King

The new SiteSpect Mobile: iOS SDK enables you to perform A/B testing and behavioral targeting for native iOS apps.

Use Testing to Increase Mobile Response Rates

Lisa Frank

If you think optimization is just for websites, think again. Companies around the world are combining multivariate testing with mobile to gain a competitive advantage and better engage with their customers.

How to Ramp Up from a Few Tests to Hundreds of Tests in 9 Months

Ellen Julian

If you want to run more tests, it is critical to understand how to scale your optimization organization.

How Marketing and IT Can Win Together

Kim Ann King

Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, "If we both do our jobs, we'll never have to talk to each other again."

New: Optimization Success Stories Webinar

Lisa Frank

SiteSpect recently met with clients, prospects, and consultants to highlight real-world Optimization Success Stories.

Blog: Optimization Vendor Checklist: 12 Must-Haves in a Testing & Targeting Solution

Kim Ann King

If you are looking for a new web optimization vendor, or checking out testing technology for the first time, make sure you are asking all the right questions.

Extensive Web Site Testing Helps Wayfair Grow Online Sales

Kim Ann King

You never know what changes on a web site will boost sales, so start testing!