If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect's latest e-book, called "12 Strategies for Improving Conversions."
This e-book explores 12 strategies for maximizing conversion drivers and minimizing conversion barriers — the elements that are either helping or hindering the effectiveness of your website. Once you thoroughly understand these strategies, and the principles behind them, you can test and optimize the elements associated with them to improve your web and mobile conversions.
The process of testing reveals not only what works and should be implemented, but also what doesn't work and should be avoided. Every website idea, whether content, functionality, or campaign-related, should be put to the test to determine if it helps or hurts the visitor experience.
While some new ideas lift conversions, others fail — sometimes significantly. But even with these failures, there is definable knowledge gained over what to avoid the next time. The ability to test a new idea and 'look before you leap' is an unmistakable advantage that breaks the constraints on marketing innovation.
Only once a solid testing capability is in place, and the impact of any site change is able to be quantified, can marketers truly optimize their site's conversion rates. Download the new e-book from SiteSpect.