How to Keep Tags from Interfering with Data Accuracy

 As all aspects of business grow into tech-based methodologies, data accuracy becomes a concern not only for traditionally data-based jobs, but across departments and business interests. As an IT stakeholder with access to and control over web data, your role is even more critical. If the data you work with isn’t accurate, you’ll see all kinds of problems. It will be more difficult for you to identify any potential operational problems, and the business stakeholders at your organization won’t effectively work with the metrics that matter to them. If your organization depends on any third-party platforms for optimization or performance you could either be in for a world of trouble, or ensure a cleaner, faster, more accurate data flow.

Better Data for Better Fixes

As you’re well familiar with, most A/B testing softwares use JavaScript tags to run web variations. This method opens up the potential for doubled or dropped hits. Beacons allow malicious actors to easily skew your data. These manipulations interfere with strategic planning, both on the business side and the operational side. How can you assess the health of your domains if your data is all over the place?

By avoiding JavaScript tags completely and opting for a reverse proxy platform you get an authoritative web server log. The server log has fewer moving parts, and offers a more direct record of web visitors.

Improve Your Improvements

Every department at your organization will rely on your data to inform the direction of developments. With that in mind, the accuracy of your data has huge implications business-wide. It’s not just about web health or operational efficiency. If you run with any vendors that interfere with your data, you’re bound to see negative impacts across departments.

“Tal Talks” is an article series for IT professionals from SiteSpect’s resident IT guru, Tal Cohen. For over 12 years Tal has been assisting SiteSpect customers with digital infrastructure issues and challenges in improving customer experience.

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