Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

The Risks of Shadow IT and How to Avoid Them

April 8, 2019


This brief guide introduces you to Shadow IT, explains some of the common risks involved, and offers advice on how you may mitigate them.

computer keyboard in shadow

What Is Shadow IT?

Shadow IT is an IT system or technology used without the knowledge or approval of an organization. This can include personal devices like cell phones and USB devices or the use of unapproved SaaS products and cloud services. Even IT personnel who work for your company, but have not been registered in your corporate system, can be considered a form of shadow IT.

There are various reasons an employee might use unapproved IT solutions, but the most common motive is the inadequacy of the organization’s approved solutions. For example, the corporate IT infrastructure might be slow or incapable of meeting business needs. This problem is compounded by the fact that regular users are often unaware of the risks of shadow IT.

Something that complicates the matter is that new technologies associated with shadow IT can be beneficial to a company’s operations. A shadow IT solution might offer you greater efficiency or flexibility so you can apply changes quickly, but this comes at the expense of the company’s IT oversight and makes it harder to ensure security.

5 Common Risks and How You Can Avoid Them

1. Visibility:

The main cybersecurity risk associated with shadow IT is lack of visibility, which prevents the IT department from having control over the network. You can’t effectively manage a resource if you don’t know it exists. Lack of visibility enables vulnerabilities to go undetected, and you can’t fix them. This provides a window for hackers to exploit and steal sensitive information.

To ensure that nothing slips under the radar, you should monitor your network and any cloud service your company uses. This allows you to discover new and unknown devices and software that are being used within your corporate infrastructure. You can use shadow IT discovery tools and analyze the log data from your firewalls to detect traffic coming in or out of your network.

2. Compliance:

Lack of accountability is a major drawback of shadow IT. Many organizations are obligated to comply with industry standards and regulations like the General Data Protection Regulation (GDPR). Regulated industries require stringent control over the IT environment, and non-compliance can result in fines and damage the reputation of your business.

One way to mitigate this risk is to build a well-thought-out corporate policy addressing the most critical business issues in your organization. The policy should include effective and comprehensible guidelines for the use of third-party applications, cloud services, and personal devices and the use of.

To prevent unauthorized access to your network and minimize the risk of data leaks, you can set up a mechanism to ensure that employees secure approval of the IT department before they exchange data between internal networks and cloud products. The approval process should be fast so your employees can continue working sooner. Alternatively, you can simply restrict all access to third-party applications.

3. Data Loss:

If you process critical data using unapproved software, it is at greater risk of being lost. Shadow IT is not connected to the organization’s recovery plan, and it is likely that shadow IT applications are not properly backed up. If something happens and the data is damaged or lost, you might not be able to restore it.

The surest way to prevent data loss is to create a system of redundancy and backups, but your IT department cannot back up software that is invisible. To help combat the use of shadow IT, you should consider adopting a secure cloud environment that will offer your employees the flexibility they need.

Cloud services allow you to protect your data by ensuring that it is backed up. For example, when using the AWS cloud, you can back up each version as an EBS snapshot. Cloud providers also offer tools to help you discover unknown apps that are connected to your system.

You can use a cloud access security broker (CASB) to help you detect and manage shadow IT. CASBs analyze logs from firewalls, proxies, and endpoints to identify any cloud services or applications being used. You can also restrict access to SaaS applications through a read-only mode that doesn’t let users publish data to them.

4. Efficiency

While shadow IT tools can be more convenient and efficient for specific use cases, a large amount of shadow IT infrastructure can impact the overall functionality of an organization’s network. Furthermore, it requires greater effort to administer and manage shadow IT, and performance can suffer as a result of the incompatibility of IT components.
The obvious response to the inconsistency and inefficiency of the overall shadow IT presence is to educate your employees and give them the tools they need. Apart from raising awareness of the dangers of unapproved software, education is important for ensuring that your employees know how to use approved resources.

On the other hand, the main reason employees turn to shadow IT in the first place is because the approved tools are ineffective or less comfortable to use, so it is important to update and expand your IT infrastructure to accommodate the needs of your employees. You should provide a continuously expanded list of approved services and applications and ensure that this list is visible so that employees know which resources they are permitted to use.

To help expand the list of approved tools, and to prevent your employees from resorting to unapproved tools, you should encourage open communication so you can learn what your employees need. Allow them to test new services so the IT department can assess the risks.

5. Exposure to Cyber Threats

When employees use unauthorized third-party or SaaS applications, they unwittingly expose your system to IT security threats like malware. The typical response to this risk is the use of firewalls.

You can also use a zero-trust model to help verify any user or device trying to connect to your system. This model assumes the existence of threats within your network and isn’t limited to perimeter security. This offers you greater control over who can access your system because even internal users have to be verified and authenticated.


Shadow IT is often the result of good intentions but can put your organization at risk. To mitigate this risk, you need to keep track of your employees’ behavior and ensure that all software or hardware components are carefully inspected before you introdu

Categories: , ,


About Gilad Maayan

Gilad David Maayan, is a technology writer and founder and CEO of Agile SEO, a digital marketing agency focused on SaaS and technology clients. Learn more about him at

Linkedin Profile Email Gilad Maayan

Suggested Posts


The Avengers: How the Super Team Can Improve Your Marketing Program

Focused mixed race woman wearing headphones watching webinar write notes study online with skype teacher, african female student learning language computer course on laptop listen translate lecture

Taking Experiential Retail Online


New eBook – Omnichannel – Buzzword or Revenue Booster?

Leave a Comment

Your email address will not be published. Required fields are marked *