By Erwin Kerk
July 21, 2021
Single page apps (SPAs) and Progressive web apps (PWAs) have become the architecture of choice for many brands because of the smoother, app-like experience they deliver to visitors’ browsers. But, with many optimization tools, your capabilities will be limited if you stick with an SPA or PWA. So marketers, developers, product managers, and network operations teams who are serious about digital optimization, personalization, and A/B testing, while committed to SPA and PWA frameworks face a choice. Can you optimize at the level you want while maintaining the site architecture that you want? SiteSpect maintains all of its functionality and power regardless of your site architecture — including SPA and PWA sites. Let’s break down how.
How do SPAs and PWAs Work?
First of all, we want to be super clear: your SPA or PWA site does not alter your ability to optimize with SiteSpect. But, since these sites are architected differently from traditional websites, they run into trouble with other optimization tools. Here’s why.
How to Optimize an SPA or PWA With a Tag-Based Tool?
To dive even deeper, when a tag-based tool alters a user experience on a traditional site the process looks something like this:
- User requests a URL
- Request goes to server
- Server delivers original experience
- Request goes back to server
- The correct experience loads
Optimizing an SPA and PWA with SiteSpect
- User requests a URL
- Request passes through SiteSpect on the way to the server
- Server delivers original experience while SiteSpect modifies it appropriately
- Correct experience loads in browser
The crucial difference, and the reason that SiteSpect works just as well on SPAs and PWAs, is that the content change is already applied by the time the experience is delivered to the browser. SiteSpect does not need content to load in the browser before it can execute a change.
The simple version of this is that SiteSpect doesn’t work any differently whether you have a traditional site or an SPA or PWA. Your tag-based tool might work on your SPA or PWA, but it will require a whole lot more work and effort, and you’ll see more performance impact.
To learn more about SiteSpect, visit our website.
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