As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Infinite Integrations with SiteSpect

March 7, 2019

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You’ve been hearing a lot about how different optimization solutions integrate with specific softwares — Optimizely for instance just announced new integration capabilities with Lotame. This attention hammers home a critical piece of your optimization puzzle: How is your solution going to work with and optimize your other technology vendors? Really, this heightened attention mostly highlights other solutions’ inability to integrate with your other software. SiteSpect, on the other hand, has always been able to integrate with any part of your ecosystem. It’s a feature of our patented architecture, and we’re the only optimization solution guaranteed to fit into your stack.

How We Integrate With Any Marketing Tech Stack

We talk a lot about how SiteSpect “sits in the flow of traffic,” giving us a unique ability to optimize your site while improving performance. Well, this same feature also means that integrations are easy for us, in a way that they will never be for tag-based tools. If you already have a third-party solution implemented, such as a Web Analytics Tool, a Customer Experience Analytics tool, a Data Layer or Tag Manager, a DMP, or anything else, SiteSpect will work with it and even improve its performance without additional effort.

Integrating with Web Analytics

Let’s take a dive into how we integrate with Web Analytics tools, like Google Analytics or Adobe Analytics.  SiteSpect integrates easily with Analytics packages in real-time, capturing data more reliably and easily than other optimization and testing platforms. With SiteSpect, visitors request your site with Variations already applied, and Test data already present in your Data Layer. When the Analytics tag is triggered in the browser, it sends both the original and SiteSpect data to your Analytics instance – no need for an additional request.

Integrating with Customer Experience Analytics

SiteSpect integrates easily with Customer Experience Analytics (CEA) tools, like Clicktale and Decibel Insights through the WATTS® feature which places user and test experience identifiers in JavaScript code on any web page. Integrating with CEA tools allows you to compare test variations side by side using heatmap and visit replays for desktop and mobile. Uncover how the changes you’ve made impact visitors’ interactions. Instill trust in your results by sharing session replays and aligning your team around actual customer experiences.

mobile phone shopping

Data Layers and Tag Managers

Data Layers are used by most Digital Tag Managers, Audience Managers, and Experience Managers and are embedded in your page in any of several common formats. Data Layers are used to transport data between your website, different analytics, marketing, personalization, and management tools. Regardless of the format of your data layer, SiteSpect can use any information it contains. Common use cases include:

  • targeting and segmenting by user attributes such as membership level or gender
  • applying a campaign only to those who have seen a specific product category page
  • personalizing experience based on a preferred bricks-and-mortar store or previous purchases

Data Management Platforms (DMPs)

You can use SiteSpect to customize experiences and tests based on audiences and categories defined in your data management platform. Once the DMP provides data about the user back to your page, SiteSpect can capture it in any of several ways. With BlueKai, for example, a tag is used to pull user specific data onto the page from BlueKai. With Tealium AudienceStream, Tealium stores data into the browser’s localStorage.

Regardless of how your DMP stores data on your site, SiteSpect can use it. There are many different use cases. You can customize experiences based on user preference data (eg: preferred store or user price sensitivity) from your DMP, or pass user data from your DMP back to SiteSpect’s analytics engine by sending a pixel request containing some of the user specific data in the URL string.

You can also send SiteSpect data back to your DMP, using our SiteSpect WATTS® to embed data about the user and test on first page load so that it will be accessible in Javascript for passing on to your DMP.

Visualization, Analysis and Business Intelligence Tools

Rather than use SiteSpect data in real-time in your other data management and analytics packages, you may want to process your data using Excel, Tableau, Microsoft Power BI, IBM Watson or other external analytics and business intelligence tools. You can always Export User and Visit level metrics using SiteSpect’s API or manually via CSV file export. Complete visit logs are available upon request.

Tableau Example – ROI Calculator

Using the same API data exports available to our clients, SiteSpect calculates a financial ROI based on client determined metrics for all cloud clients. By pulling the campaign and metric data into Tableau, we have built an ROI Calculator that allows our customers to calculate and visualize the returns of winning variations of different campaigns. Clients can also choose to include risk mitigation in ROI and modify time frames and calculations to best match their preferred ROI modeling. Tableau and the API makes it easy to provide a deep dive into the results of using SiteSpect.

Data Warehouse

Many of our clients aggregate customer data from multiple sources into their own Data Warehouse, for data mining and modeling purposes. Because Data Warehouses often contain a long history of data and are optimized for complex analytics, users can define segments according to similar affinities seen by other users in the past. You can use these segments and audiences for targeting purposes by exporting a set of customer IDs from your Data Warehouse into a SiteSpect data set. Once in SiteSpect, the data set can be used to target users, apply variations, or segment reports. By exposing the Customer ID in a cookie, data layer or custom header, you can ensure that each of your website’s visitors gets a consistent experience, dictated by modeling and research done with your Data Warehouse.

Where Other Tools Fall Short

Compare our integrations with other optimization tools. With them, any integration must be built within their software for the particular instance. Then, when you implement, you need to use extensive tagging to set this up. Assuming you want to capture data, you need to know ahead of time exactly what you want to capture before you go live. This severely limits your ability to grow, adapt, and scale your testing efforts. Don’t let that hinder the overall performance potential of your digital channels.

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Justin Bougher is the VP of Product at SiteSpect. He has a background in Product and Business Management with enterprise companies such as Walmart. He is based in Boston.

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