As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

How to Test Your Product Recommendations

April 14, 2020

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Product recommendations are a great way to improve your customer experience and drive conversions. But, just like any other part of your customer experience, they need to be tested and optimized. In any given instance of product recs, you have a lot of questions to answer: What algorithm should we use? How many items should we show? How big should the images be? How much information should we include? Where on the page should they live? What title should they have? These are just some of the variables that may arise when you implement product recommendations.

These questions can get overwhelming, so in this blog I’m going to walk through how to organize, categorize, and conquer your product recommendations optimization.

Choosing Your Algorithm

Product recommendations are typically big conversion drivers, but the type of recommendation can make or break its success. There are four very common types of product recommendations:

  • Popular: The most bought items within a given time frame
  • Complementary: Items most often bought in the same transaction as the item viewed
  • People Also Like: Items most often bought by users with the same behavior patterns
  • Personalized: Items bought by other customers with similar user behavior

Each of these methods has its own strengths and best practices, but there is a lot of specificity in terms of what works best for each brand. Your goal will normally be increasing add to carts and purchases while lowering friction, and you should test different algorithms against each other to see which type of recommendations perform best. Create a campaign comparing two or more algorithms against each other to see how customers respond. You should also consider how many items to show, and how many recommendations modules to include on each page.

Test How, When, and Where Your Recommendations Appear

It’s easy to fall into the habit of thinking of product recommendations as a standalone feature, but really, they also function just like any other design element on your site. With that in mind, when you implement them you should test their layout and positioning just as you would with something like your product detail images. There are a few fundamental factors to consider:

  • Where should recs live on the page? Especially if they’re below the fold, you’ll want to set up scrolling metrics so you understand how many customers actually see them. Metrics like mouse hovers can also indicate whether customers notice and engage with recommendations, even if there’s no click.
  • How big or small should they be? Some brands find that making recommendations too large actually distracts shoppers, while others find if they’re too small they go unnoticed.
  • How much information should they include? Do you want customers to add to cart directly from the recommendation, or should they go to another product detail page?

This part of the optimization process really works the same way as when you experiment with your product layouts or seasonal branding updates. Test out a variety of designs and explore how customers engage with each variation.

Evaluate How the User Journey Evolves

When you introduce product recommendations, you may find that the path your customer takes changes. This information will be critical as you continue to optimize all aspects of your site. For example, without product recommendations, a user journey might look something like:

Homepage > Hero Image > PDP > Search > Add to Cart > Back > Menu Navigation > PLP > PDP > Cart > Checkout

With product recommendations, this same user’s journey might look more like:

Homepage > Hero Image > PDP> Add to Cart > Product Recs Click > PDP > Product Recs Click > PDP > Add to Cart > Cart > Checkout

This new journey now has implications for how you optimize your top navigation, your add to cart process, your product alternative listings (such as colors or sizes), and more. So, when you test your product recommendations, you should also measure behavior across your site. Some metrics to consider:

  • Recs Seen
  • Recs Clicks
  • Total PDP viewed
  • Browse
  • Search
  • Total Add to carts
  • Recs items to carts
  • Total items purchased
  • Recs items purchased
  • Average order value

Test Whether to Include Recommendations At All

While product recommendations overall tend to be positive additions to any site, you should still test each relevant page with and without recommendations. There are a few reasons for this. First, you need that information in order to determine exactly which pages should have recommendations and which should not. It’s not always best to include them on every possible page. Second, it empowers you with a quantified value for recommendations. This can be make or break when it comes to deciding what parts of your tech stack add value.

Some questions to consider here, are which experience leads to more:

  • PDP views?
  • Add to carts?
  • Purchases?
  • Purchases? From recs? Not from recs?
  • Add to carts? From recs? Not from recs?
  • Average order value?
  • Total items purchased?
  • Pages viewed?
  • Time on site?

Product recommendations are part of the customer experience, and should be included in your optimization strategy. Addressing these four testing categories will help you get the most value out of your product recommendations.

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About Paul Terry

Paul Terry is a SiteSpect Consultant in Customer Support, guiding SiteSpect users on the road to optimization. He has over 15 years experience in optimization, testing, and personalization. He is based in Duluth, Georgia.

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