Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

How OnlineLabels.com Uses Data to Drive Growth

April 10, 2018

Share

online labels blue logoOnlineLabels.com is an industry leader for personal and professional labeling. The manufacturer and ecommerce retailer offers an extensive selection of label configurations, a suite of design tools, and award-winning customer service. It is revolutionizing the labeling industry with resources and services that empower customers to achieve their goals. As part of its strategy, OnlineLabels.com has been a long-standing SiteSpect client. Over the course of years of testing, it has gained key insight into how to truly be a data-driven marketer. We sat down with Steven Leung, Director of Marketing at OnlineLabels.com, to discuss the state of user-testing. More information about the company can be found at OnlineLabels.com.

What does it mean to be a data-driven marketer?

 

Being a data-driven marketer means actually knowing, versus thinking you know. What you think may be a change for the better, from simple copy changes to complex page overhauls, may not resonate with your visitors. So while the knowledge of your team may be vast, your users’ browsing and shopping habits can be wildly unpredictable. Data makes businesses stronger.

What is fueling the trend behind metrics-driven decision-making today?

 

It works. Testing allows you to try out a bunch of different variations without significant risk. If a given test doesn’t perform well, evaluate the results and test again until you make progress. When a measurable increase in a KPI or metric of just a few percent can equate to real dollars, it’s important to be 100% confident in your decision.

How has SiteSpect contributed to the success of OnlineLabels.com?

 

As we’ve grown, SiteSpect has grown and evolved with us. Speaking as one of its first clients, what began as a powerful multivariate testing tool has grown to be an even more robust platform that has been essential to our success. We’ve seen consistent year-over-year growth as a result of the informed decisions we’ve been able to make. Taking a scientific approach and encouraging a team culture of testing and experimentation has allowed us to get to where we are today, and I don’t see that changing any time soon.

What specific aspects of SiteSpect does OnlineLabels.com find valuable?

 

One of our favorite features is the ability to easily segment our test data. Being able to filter different data points based on order value, browser, and device allows us to spot flaws in variations before we push them live. By identifying outliers early, we know how much trust to put in the data and we can adjust our strategy accordingly.

Another key feature is the ability to track and benchmark site performance, down to the request and user level. With this, we can identify and optimize slow-loading pages with a few simple filter settings.

Do you have any secrets about extracting the most valuable pieces of information from your data?

 

When it comes to continuously improving our site and shopping experience, it doesn’t matter what any one person may think works the best – whether that’s myself, the marketing team, or even the CEO (sorry, Dave). The customer tells us what works best for them, through the use of specific data points and the bevy of metrics we use to track engagement in the ordering process. We’re really just guessing, it’s the users that guide the direction of our site – and tools like SiteSpect allow us to listen.

Analyzing and filtering your assignment criteria is absolutely crucial in receiving unpolluted data. Bot traffic, unsupported browsers, and traffic from your internal corporate network should be excluded when creating test groups.

Finally, with so much data and information at your disposal, it’s easy to go down a rabbit hole and try to find patterns where there are none. Hone down on your key metrics and focus around those.

What advice do you have for organizations struggling to adopt data-management marketing?

 

This is a great question, and it’s one that every organization has to ask themselves before making the jump. Committing to a data-driven approach may require some convincing, especially when there’s pushback from those who are so ingrained in traditional marketing philosophies.

My advice is to experiment on every part of your site. Be comfortable making mistakes. With accurate metrics and near real-time test results, you’ll be able to see quickly whether a change is a good idea or not.

There are a number of free and low-cost platforms out there available for multivariate testing. While SiteSpect isn’t the cheapest option out there, it provides us with the flexibility that we need and nothing else out there compares. It works for us and pays for itself many times over.

Explore More Case Studies

Categories:

Share

Suggested Posts

tips and tricks.jpg

How To Choose the Right KPIs for A/B Testing

BuildVersusBuy.jpg

Testing Solutions: Should you Build or Buy? (Part 2 of a series)

puppy dog and cat pets together showing  black and silver shopping bags with black friday and cyber monday text isolated on white background blank template and copy space

Optimize Your Traffic for Black Friday

Leave a Comment

Your email address will not be published. Required fields are marked *