Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
For more information visit sitespect.com/analytics.
SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: http://developers.sitespect.com/Test and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to Logz.io, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Get to Know A Lead UX Designer

July 26, 2018

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Judy Keeley has been the lead User Experience (UX) designer at SiteSpect since 2017. In that role, she oversees and designs the user experience for SiteSpect’s platform. This month, I sat down with Judy to learn more about her work, her process, and how to be a great UX designer.

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Ruby Perlmutter: What do you do at SiteSpect?

Judy Keeley: I’m the lead UX designer, so I’m responsible for the user experience of SiteSpect’s application. My job is to understand our users’ needs and design product improvements and new capabilities for them that are easy to use, efficient, and powerful.

RP: How did you get into doing UX?

JK: My background is in computer science, and I started off in development which I loved. I actually started programming when I was in the fourth grade, so it’s always been a big interest for me. Over the years I made my way through various other roles — consulting, design, product management — and the one constant was a focus on the user’s perspective. I became more and more aware of how frustrating it is to use poorly designed products and I wanted to take away some of that pain. I decided to focus on UX design, got a master’s, and found my calling. I love how UX design draws on different types of skills — analytical, technical, psychological, and creative — all in one role. It’s challenging work but also very rewarding.

RP: What are some of your guiding principles for UX?

JK:

  • Understand the user.
  • Early on, explore a lot of ideas.
  • Keep the design simple.
  • Get lots of feedback — from customers, internal users, colleagues, etc.
  • Keep iterating — often the best designs come after trying a number of approaches.
  • Work towards a long-term vision.
  • Find little ways to make a big difference.
  • Establish design patterns and styles to maintain consistency throughout the product.
  • Stay flexible but focused on the goal — getting a solution out the door involves compromise, but also be willing to push for what’s needed to make it a success.
  • Teamwork!

RP: What’s your design process like?

JK: First I want to understand the problem we’re solving. For larger projects this usually involves research — talking to our customers and hearing from them first hand what they struggle with. Also talking with our professional services team, since they work so closely with our customers and use the product themselves. And of course, our product managers. Then I generate a lot of ideas and try out different approaches, seeing what works best and narrowing down the possibilities. Once I have one or a few design approaches, I’ll refine the design and create an interactive prototype and do usability testing to see how well the design works and where users are confused. Throughout the entire process I’m doing a lot of design reviews to communicate the design and gather feedback from the team. After adding the finishing touches — visual design, specs and icons — I will work closely with the development team to support the implementation by answering questions, filling in any design gaps, and reviewing what’s been built.

RP: What does your day to day at SiteSpect look like?

JK:  In my typical day, I work on one or two major projects and a few smaller projects. Part of my day is heads-down design work, where I am working in Axure, a powerful design tool. This might involve anything from creating rough design concepts to constructing sophisticated interactions using logic, events, and animation to figuring out visual details like pixel measurements or colors. When I’m not doing heads-down design work, I’m collaborating with my co-workers — discussing customer needs, evaluating possible approaches, and reviewing implemented solutions. Although there’s a lot of competing priorities to juggle each day, I also make sure to spend some time thinking about the long-term UX vision and how we’ll get there.

screenshot of Axure dashboard for design

(Screen shot of Judy’s work in Axure)

RP: Is there anything upcoming that you’re excited to be working on?

JK: Currently I’m working on a complete redesign of the navigation. It’s really going to transform the entire look and feel of the product and make it much easier and faster for our users to move throughout the application and do their work. We’ve gotten a lot of great input from customers and internal users along the way which has enabled us to really fine tune the solution. This project also paves the way for some exciting changes in the future.

screen shot of sitespect new navigation

(Screenshot of new navigation)

RP: What’s a fact about yourself that most people find surprising?

JK: I’ve done Mount Washington four different ways — snowboarding down, biking up, hiking up in the winter with crampons, and of course up and down in car.

To learn more about the ins and outs of what we do, check out more our interviews. Interested to see Judy’s work in action? Chat us up online, or submit your email and we’ll be in touch.

 

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