A/B Testing Promotional Messaging Finds Big Wins for Retailer

Doug Cohen

Are you thinking about A/B testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where you might be able to test your sites for optimal engagement and risk mitigation.

 

How to Keep Tags from Interfering with Data Accuracy

Tal Cohen

As all aspects of business grow into tech-based methodologies, data accuracy becomes a concern not only for traditionally data-based jobs, but across departments and business interests. As an IT stakeholder with access to and control over web data, your role is even more critical

How Tags Spoil Everything, Even Game of Thrones

Ruby Perlmutter

If you’re up on the latest, you know that Maisie Williams (aka Arya Stark aka A Girl) just posted a goodbye message on Instagram as she wrapped up filming Game of Thrones. Underneath a photo of (fake) blood covered sneakers, she wrote: “goodbye belfast. Goodbye arya. Goodbye game of thrones. What a joy I’ve had. Here’s to the adventures to come.” Here’s where it gets interesting: “#lastwomanstanding #barely #immasleepforthenextfouryears #justkiddingidontsleep.” Catch that? “#lastwomanstanding.” 

Why Pay Now When You Can Pay Later?

Doug Cohen

Are you thinking about testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where you might be able to test your sites for optimal engagement and risk mitigation.

SiteSpect Synopsis: Growing into Data-Driven Marketing

Bill Cunningham

This week is all about where marketers get tripped up in the transition to data based marketing programs. Here is what experts are saying about these pain points and how to cure them.

Make the Most of Promising A/B Tests

Kate Orchard

Founder of CXL and conversion expert Peep Laja walks through moves to improve conversions on your site in his article, “Top 20 A/B Ecommerce Test Ideas.” While he writes that, “there’s nothing that always works and pretty much nothing that never works either. Websites are highly contextual,” he provides test ideas (or rather test result hypotheses) that will probably work for you. I heartily second his disclaimer that these are tests and not solutions, but they provide some great inspiration for ways to get going with your optimization efforts. In this blog, I’ll highlight some tests from Laja’s list along with some interesting examples we’ve come across with SiteSpect’s solution.

Rolling Over for Bigger Conversions: Standout A/B Testing Case Studies

Doug Cohen

A travel company sees an almost 9% improvement in conversion rates as a result of this A/B test. Learn how.

Learning from Customers at CAB Munich

Maarten Plokker

"Big thank you to the whole SiteSpect crew, you guys rock!" This was the best compliment to end our European Customer Advisory Board. Happy and involved customers are our priority here at SiteSpect. Last month we held our European Customer Advisory Board Meeting (CAB) in Munich, Germany. I regularly work with customers all over Europe, but events like this really speak to what I love about SiteSpect — our product vision is driven largely by how our customers actually use our product and benefit from it.

Personalized Promotions for Accelerated Conversions

Doug Cohen

Are you thinking about testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place. Think of this blog series as a catalogue of optimization tests, where you can learn about what went right, what went wrong, and where you might be able to test your sites for optimal engagement and risk mitigation.

 

Protect Your Site Infrastructure With Bypass

Tal Cohen

Things break. This is a fact of life. When your site stops functioning and adversely affects revenue streams, the scramble begins. So how do you protect your infrastructure when you have vendors that manage your traffic? Wouldn’t it be nice if you could rule out quickly what interactions are the cause?

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