Even people who have never read or watched Game of Thrones have heard of the Red Wedding. If you haven’t, take a second to do a quick search — you’ll get the idea pretty quick. Anyways, in the epic power struggle between the Starks and the Lannisters, the Starks get taken out in one fell swoop by the repellant Walder Frey and Roose Bolton. In one episode, as Sean T. Collins writes, the show changes what it’s about.
Google SEO rankings depend on website and mobile speed now as much as they do content and relevance. That’s a big deal. Marketing now hinges on the technical viability of your digital channels just as it does on creativity and audience development.
It’s finally Spring Break. You’re relaxing on the beach in Hawaii, drinking Mai Tais and reading magazines in the warmth of the equatorial sun. All of a sudden, you’re hit with a fright. You sit up straight in your chaise lounge and sprint for your phone. You’re still running optimization tests for your brand’s website, but you’ve forgotten to log in to the testing platform to analyze you’re A/B testing results. Are you losing revenue? Disappointing customers? Or seeing huge success that you’re losing out on implementing site-wide? If you’re with SiteSpect, you don’t have to worry about any of that.
A/B testing — where a brand tests two versions of a web or mobile page against each other with one variation — has long been a reliable method for increasing conversions. It lets the facts of consumer behavior drive decisions rather than the individual taste of the marketing or design team. But, lately there has been some discussion over the efficacy of A/B testing. Why would we, a testing solution, dig in to these articles?
In the first season of Game of Thrones, Syrio Forel tells Arya Stark, “The man who fears losing has already lost. Fear cuts deeper than swords.” Syrio is the first sword of Braavos, and Arya’s “Dancing Master” (read: sword fight instructor). But, we might also think of him as a keen business strategist. His mastery of sword fighting parallels your mastery of your business: to beat competing brands you must move quicker, with more agility, and without fear.
Artificial Intelligence is everywhere these days, and it clearly offers a lot when it comes to improving the customer experience. Alexa, Google Home, Siri — these computer compatriots have become household staples. But, as we covered in our SiteSpect Synopsis, benefiting from AI isn’t as simple as choosing a service and letting it run. AI is a valuable but fickle friend.
Saint Patrick’s Day is here, and for us in Boston that means big celebrating. Big celebrating can mean big imbibing, but we at SiteSpect don’t need any St. Patty’s Day luck to handle big volume. Here’s how we can help fortify you for whatever comes your way.
This week, we're taking a dive into the conversation around retail technology. What strategies are e-commerce sites employing to develop targeted, personalized experiences in store? How can business who are struggling in store deploy digital strategies to make the most of their retail spaces?
Cersei Lannister is the worst. She has a kind of twisted logic underneath everything she does, but it’s driven by something horrible. What drives her? Bad data. She operates in a world completely her own and has no understanding of (or interest in) how her actions affect citizens of Kings Landing. As a testing solution, she has all the requisite components — the software, the design capabilities, the customers — but her decisions are based on inaccurate or incomplete data, delivering no ROI. How can you optimize your customer experience without really understanding it?
On February 15, Google rolled out its new built in ad blocker for Chrome. Google maintains that this move intends to improve the user experience in the Chrome browser without eliminating advertising entirely (by way of third party ad blockers, for instance). Here is what writers around the web have to say about this development and its effect on the marketing world.