Optimizing the customer experience to drive revenue, with the goal of connecting the back end to the front end, is not new. McKinsey wrote as much back in October of 2016, with some specific actions that digital leaders are taking to drive five times more revenue than their peers. Most marketers know what they need to do, and they know why they need to do it. The question is how to get it done, quickly, for maximum ROI?
Amazon’s AWS cloud outage last week is a good example of a rare lightning strike. Every cloud-based solution provider puts safeguards in place to meet that 99.99% uptime guarantee. But in Amazon’s case, it wasn’t a virus or malware that caused the disruption – it was just a simple human error according to this Fortune Magazine article.
Earlier this year, I embarked on the journey of a lifetime, travelling to Tanzania, Africa, to climb Mount Kilimanjaro - the highest freestanding mountain in the world. This was a decision that tested me physically and mentally, and was one of the best personal and professional risks I ever made.
The ‘Customer is King’, the ‘Customer is always right’, ‘customer obsessed’ or whatever term you want to supplant - all companies claim they focus on the customer. And why wouldn’t you? No customer wants to hear they are not the central focus.
Getting customers to complete a transaction is the ultimate goal for every retailer, but customer loyalty - and thus repeat purchases - drive long-term revenue and sustainability. However, e-tailers face many barriers when it comes to gaining a customer’s loyalty, which is heavily influenced by their online retail experience.
The holidays are just around the corner and retailers are preparing to create an optimized online shopping experience that will drive the most revenue possible. Last year, nearly half of holiday retail shopping transactions were conducted online and with such high competition for consumer holiday dollars, stores need to ensure they are on their game. Read more about some quick website testing tips for retailers to best prepare for and succeed this holiday season.
You know that consumers decide not just what to buy, but how, when and where. They start their journey on one channel but purchase on another. But to achieve their revenue goals, digital businesses need to understand and optimize the entire customer experience, across all possible channels, for true continuity of experience without interruption. Discover the four critical omnichannel testing steps that you can take to impact revenue
Walmart just raised the stakes in the online shipping game, taking a direct shot at Amazon Prime with it’s ShippingPass offering. What does that mean for you and your testing strategy? Read on to see what you can do to create an optimized customer experience and get better conversion rates.
A recent report from Ericsson predicts that 90% of all Internet traffic will be driven by smartphones by the end of 2021. This trend means that digital businesses need to ensure that their mobile applications meet consumer expectations. Read on to find out where you should start...
Back when I was in school I naturally gravitated toward logic and analytical thinking. But I now realize that I should have paid more attention to Art History. Greg Bowen of Dell kicked off IRCE as the opening keynote speaker, and he touched on his artistic background as a foundation for his success in business. He once operated an art gallery where he learned how to focus on what his patrons wanted. That experience in turn forged his views today on the relationship with the customer. It really is all about them! We marketers, ecommerce leaders, supply chain executives, etc. all too often look at our internal processes and what we want to do, instead of focusing on what the customer wants. It’s no wonder so many projects fail. However, Mr. Bowen had three simple but important guidelines that can help