Posts by Tim Hudson

Overlooked Features: Applying SiteSpect’s Custom Calculations to A/B Testing

By Tim Hudson · February 25, 2022

Website optimization is all about the numbers. Whether improving sign-up rates or form completions, increasing average order value, or achieving faster page load times, every A/B test is trying to…

A, B, C Avatars with vector websites

Overlooked Features: Personalizing the Customer Journey Using Segmentation

By Tim Hudson · February 4, 2022

At the heart of all AB testing is the desire to better understand the customer and improve their experience on your website. While the standard AB test itself tells us…