Posts by Tim Hudson
Overlooked Features: Applying SiteSpect’s Custom Calculations to A/B Testing
By Tim Hudson · February 25, 2022
Website optimization is all about the numbers. Whether improving sign-up rates or form completions, increasing average order value, or achieving faster page load times, every A/B test is trying to…
Overlooked Features: Personalizing the Customer Journey Using Segmentation
By Tim Hudson · February 4, 2022
At the heart of all AB testing is the desire to better understand the customer and improve their experience on your website. While the standard AB test itself tells us…