Posts by SiteSpect Marketing

SiteSpect Marketing

SiteSpect Marketing

SiteSpect Marketing focuses on authoring content for the web and social media.

Why Financial Services Should Think Like Tech Companies

By SiteSpect Marketing · August 11, 2020

In this summer’s issue of Future Banking, SiteSpect Europe’s Maarten Plokker, Managing Director, outlined ways that financial institutions should be optimizing their digital channels to improve the customer experience. The…

mobile phone shopping

5 Mobile Site Performance Challenges (and How to Fix Them)

By SiteSpect Marketing · June 11, 2020

As of Q3 2019, mobile devices account for about 52% of all web traffic, but mobile optimization still lags behind web optimization. Site performance has a huge impact on conversion,…

New eBook: 17 Ways You’re Compromising with Optimization and Personalization

By SiteSpect Marketing · January 17, 2020

When you manage a piecemeal tech stack, you also probably manage a lot of problems and make a lot of compromises. A lot of those compromises, like choosing to either…

Top Three Case Studies of 2019

By SiteSpect Marketing · December 27, 2019

In the spirit of the New Year, we’re rounding up a few of the best case studies from 2019. 1. Quantifying the Impact of Page Speed This was an unconventional…

Optimize Your Traffic for Black Friday

By SiteSpect Marketing · October 15, 2019

If you’re a retailer with an e-commerce presence, this means holiday shopping, holiday deals, and the behemoth of retail weekends which is Black Friday through Cyber Monday. You’re prepared with…

on site search

The 5 Critical Areas of On-Site Search You Should be A/B Testing

By SiteSpect Marketing · August 29, 2019

Customers navigate a website in one of two ways: they browse or they search. Given the prominence of search and the impact it has on revenue, search should be one…