Posts by SiteSpect Marketing
Why Financial Services Should Think Like Tech Companies
By SiteSpect Marketing · August 11, 2020
In this summer’s issue of Future Banking, SiteSpect Europe’s Maarten Plokker, Managing Director, outlined ways that financial institutions should be optimizing their digital channels to improve the customer experience. The…
5 Mobile Site Performance Challenges (and How to Fix Them)
By SiteSpect Marketing · June 11, 2020
As of Q3 2019, mobile devices account for about 52% of all web traffic, but mobile optimization still lags behind web optimization. Site performance has a huge impact on conversion,…
New eBook: 17 Ways You’re Compromising with Optimization and Personalization
By SiteSpect Marketing · January 17, 2020
When you manage a piecemeal tech stack, you also probably manage a lot of problems and make a lot of compromises. A lot of those compromises, like choosing to either…
Top Three Case Studies of 2019
By SiteSpect Marketing · December 27, 2019
In the spirit of the New Year, we’re rounding up a few of the best case studies from 2019. 1. Quantifying the Impact of Page Speed This was an unconventional…
Optimize Your Traffic for Black Friday
By SiteSpect Marketing · October 15, 2019
If you’re a retailer with an e-commerce presence, this means holiday shopping, holiday deals, and the behemoth of retail weekends which is Black Friday through Cyber Monday. You’re prepared with…
The 5 Critical Areas of On-Site Search You Should be A/B Testing
By SiteSpect Marketing · August 29, 2019
Customers navigate a website in one of two ways: they browse or they search. Given the prominence of search and the impact it has on revenue, search should be one…