Posts by Sally Hall

So, you want to do a site redesign. Maybe you’re doing a complete rebranding, updating your look and feel for the season, or changing the structure of a single page….

It’s already November, and that means Cyber Monday is inching closer and closer. If your mobile sites aren’t optimized for the influx of traffic yet, now is the time to…

You’ve found yourself at the helm of an A/B testing and optimization program, but the journey ahead seems daunting. Where do you begin? How do clear the hurdles? There are…

This week’s fail was informed by a major success. A change that boosted conversions on one page ended up causing a very different result when reproduced. Less Distraction A large…

There’s one part of winning that most of us forget to talk about: Losing. The only way to really win big is to take big risks, and those risks sometimes…