Posts by Sally Hall

Sally Hall

Sally Hall

Sally Hall is an Optimization Consultant at SiteSpect, guiding SiteSpect users on the road to optimization. She has more than 10 years of experience as a web optimizer and testing manager for enterprise brands. She is based in Austin, Texas.

How to Test and Optimize While Doing a Site Redesign

By Sally Hall · May 14, 2019

So, you want to do a site redesign. Maybe you’re doing a complete rebranding, updating your look and feel for the season, or changing the structure of a single page….


Cyber Monday Is Sooner Than You Think: Is Your Mobile Site Ready?

By Sally Hall · November 6, 2018

It’s already November, and that means Cyber Monday is inching closer and closer. If your mobile sites aren’t optimized for the influx of traffic yet, now is the time to…


How to Overcome Five Common Roadblocks To Start a Testing Program

By Sally Hall · May 31, 2018

You’ve found yourself at the helm of an A/B testing and optimization program, but the journey ahead seems daunting. Where do you begin? How do clear the hurdles? There are…


The Best Testing Fail of the Week: If It Worked Once It, It May Not Work Again

By Sally Hall · May 10, 2018

This week’s fail was informed by a major success. A change that boosted conversions on one page ended up causing a very different result when reproduced. Less Distraction A large…


The Best A/B Testing Fail of the Week: Search Bar Snafu Sent This Brand on the Hunt

By Sally Hall · April 12, 2018

There’s one part of winning that most of us forget to talk about: Losing. The only way to really win big is to take big risks, and those risks sometimes…