Posts by Ruby Brown
The Best, Best Friends: Game of Thrones and Forging Partnerships
By Ruby Brown · April 6, 2018
Most of us don’t think of Game of Thrones as a show about friendship. War, power, dragons, yes. Friendship? Not so much. Still, taking a cue from this Nerdist article,…
The Losers Who Won: Game of Thrones and Failing to Win
By Ruby Brown · March 30, 2018
“When you play the game of thrones, you win or you die.” Luckily, the opposite is true when you’re vying for the crown of brand optimization and superb customer experience….
Trouble in Westeros: A/B Testing and Optimization in Game of Thrones
By Ruby Brown · March 29, 2018
We are two weeks out from the final season premiere of Game of Thrones — but if you’re anything like me then you knew that already. As we ramp up to…
The Rains of Castamere and the Unexpected Game Changer
By Ruby Brown · March 23, 2018
Even people who have never read or watched Game of Thrones have heard of the Red Wedding. If you haven’t, take a second to do a quick search — you’ll…
"Braavos" for Fearlessness: Marketing and Sword Fighting, Same Diff
By Ruby Brown · March 16, 2018
In the first season of Game of Thrones, Syrio Forel tells Arya Stark, “The man who fears losing has already lost. Fear cuts deeper than swords.” Syrio is the first…
Game of Thrones’ and Intelligent Artificial Intelligence
By Ruby Brown · March 16, 2018
Artificial Intelligence is everywhere these days, and it clearly offers a lot when it comes to improving the customer experience. Alexa, Google Home, Siri — these computer compatriots have become…