Posts by Ruby Brown

Ruby Brown

Ruby Brown

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Midichlorians: The Secret to Optimization Testing Success

By Ruby Brown · June 15, 2018

Midichlorians. I have them; you have them; we all have them. Or at least that’s what George Lucas says. These little intelligent microorganisms connect us to the Force, as Lucas says,…

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Why it Matters That Han Shot First: From Star Wars to Marketing

By Ruby Brown · June 8, 2018

If you’re not familiar with the “Han Shot First” controversy, Google it. The character-defining scene reveals core truths about Han that later edits undercut, recharacterizing him as less cutthroat and…

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Twelve Parsecs to Optimization: Han Solo and the Magic of Marketing

By Ruby Brown · May 18, 2018

“You’ve never heard of the Millennium Falcon? … It’s the ship that made the Kessel Run in less than twelve parsecs,” says Han Solo in Star Wars: A New Hope….

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Marketing Lessons I’ve Learned from The X-Files

By Ruby Brown · May 11, 2018

This blog is about something very near and dear to my heart… Aliens. More specifically, the alien-centric, decades-spanning masterwork, The X-Files. This show has got it all, and, as a…

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May the Force be With You: Becoming an Analytics Jedi

By Ruby Brown · May 4, 2018

Happy Star Wars Day! On this very special occasion, I’d like to celebrate all the ways that the fourth…. I mean force, shows up in all of our lives. Whether…

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How OnlineLabels.com Uses Data to Drive Growth

By Ruby Brown · April 10, 2018

Over the course of years of testing, OnlineLabels.com has gained key insight into how to truly be a data-driven marketer. We sat down with Steven Leung, Director of Marketing at OnlineLabels.com, to discuss the state of user-testing. More information about the company can be found at OnlineLabels.com.