Posts by Ruby Brown
An Interview with Cory Underwood: What Safari ITP 2.3 Means for the Field of Digital Optimization
By Ruby Brown · October 10, 2019
In September 2019, Safari released yet another update to its Intelligent Tracking Prevention (ITP), now on version 2.3. This spells big changes for marketers, developers, and a host of software…
The Key to Data-Driven Marketing: An Interview with Chris Hedick
By Ruby Brown · September 18, 2019
Optimization is all about data and the confidence to make sound decisions backed by numbers. But that doesn’t mean there is always a simple, clear cut answer. Even with a…
The Battle of Winterfell: A Study in Optimization
By Ruby Brown · May 3, 2019
Let’s talk Game of Thrones, Battle of Winterfell. A note: This blog is super spoiler ridden, so if you’re avoiding that sort of thing stop now. That said, it also…
Adventures in SiteSpect: Geotargeting for Seasonal Inventory
By Ruby Brown · April 24, 2019
If you work with retail, you’re likely going to need to change your inventory seasonally — especially if you sell clothes, shoes, decor, outdoor equipment, or other seasonally dependent products….
SiteSpect Synopsis: Marketing Game of Thrones
By Ruby Brown · April 10, 2019
The Game of Thrones season 8 trailer broke HBO records, racking up 81 million views in the first 24 hours of its release. Despite the pure allure of the show’s…
Adventures In SiteSpect: Create A Seasonal Homepage Theme
By Ruby Brown · March 21, 2019
Many brands find that seasonally updating the look and feel of their site has a positive impact on key metrics like engagement and conversions. If you’re looking to do the…