Posts by Ruby Brown

bad data bad queen.jpg

Bad Data, Bad Queen: Cersei Lannister and CX Optimization

By Ruby Brown · March 2, 2018

Cersei Lannister is the worst. (Okay so maybe she’s not as bad as Ramsey but she’s pretty bad). She has a kind of twisted logic underneath everything she does, but…

know the cost!.png

New Price, Same Product: Game of Thrones and Customer Experience Optimization

By Ruby Brown · February 23, 2018

Last installment, I convinced you that Game of Thrones is the perfect analogy for understanding how and why to implement an A/B testing and optimization solution for your organization. This…