Posts by Paul Terry
Understand Customer Action With Measurement and Segmentation: The Good, the Bad, and the Ugly
By Paul Terry · April 18, 2019
At SiteSpect, we say that every user tells a story and every A/B test paints a picture. A successful variation not only validates the hypothesis, but hopefully paints a better…
How to Test Live Inventory Feature Release
By Paul Terry · August 2, 2018
Are you thinking about A/B testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right…
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