Posts by Paul Terry
How to Boost Checkout and Reduce Cart Abandonment
By Paul Terry · June 17, 2020
Ecommerce companies can have many different goals depending on product type, target customer, price point, and so much more. But, two goals all ecommerce sites have in common are boosting…
Boosting Average Order Value
By Paul Terry · June 1, 2020
Ecommerce optimization often comes down to two common goals: Get more people to buy: Conversion. Get people to buy more: Average order value. Optimizing for conversion is all about making…
Webinar Recap: Fail Fast, Fail Cheap
By Paul Terry · May 18, 2020
While we’re at home right now and unable to interact in the ways we used to, we’ve been hosting casual weekly webinars to keep up the communication and highlight some…
How to Test Your Product Recommendations
By Paul Terry · April 14, 2020
Product recommendations are a great way to improve your customer experience and drive conversions. But, just like any other part of your customer experience, they need to be tested and…
4 Tips to Make the Most of Your Black Friday and Cyber Monday Data
By Paul Terry · December 4, 2019
You don’t need reminding that Black Friday through Cyber Monday is a very big deal for ecommerce. But, when it comes to analyzing that massive influx of data you’re about…
Three Test Ideas for Non E-Commerce Sites
By Paul Terry · November 12, 2019
When you’re searching for ideas to optimize conversions on your site, you likely find tons of suggestions for ecommerce sites. But what if your primary KPIs aren’t purchases, or add…
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