Posts by Luke Hardwick

Luke Hardwick

Luke Hardwick

Luke Hardwick is a Manager of Customer Success at SiteSpect, consulting for SiteSpect users on their optimization and personalization road maps and projects. Luke is based in London and has experience as an conversion rate optimization specialist across many softwares before landing at SiteSpect.

What Skills Do You Need to Optimize Your Website?

By Luke Hardwick · August 26, 2021

Digital optimization is a multidisciplinary, multifaceted activity. Because it requires such a range of skills, the makeup of which teams manage web optimization varies greatly across organizations. You may see…

How Do You A/B Test and Measure for Customer Satisfaction?

By Luke Hardwick · August 4, 2021

A/B testing and optimization are all about making data driven decisions. But what happens if you want to focus on something a little less tangible, like customer satisfaction? What is…

What Omnichannel Personalization Means in 2021

By Luke Hardwick · February 10, 2021

A year into the Covid-19 pandemic, pretty much every brand that can has moved online. And we’re not just talking about retailers and restaurants. Telehealth has taken off, as have…

Optimizing Email Signups for Gift Buyers

By Luke Hardwick · January 20, 2021

Email signups are an important part of marketing strategy for most brands. However, it’s not always that easy to get users to voluntarily sign up for emails. No one wants…

Adding a Quantity Selector on Product List Pages

By Luke Hardwick · January 6, 2021

One of the hardest lessons to learn in A/B testing and site optimization is that sometimes really good ideas don’t actually improve conversions. While quick wins may be more gratifying,…

Success Story: Repositioning Product Recommendations

By Luke Hardwick · November 19, 2020

Product recommendations have been shown to improve adds to cart, purchases, revenue, engagement, and customer satisfaction. They help customers find what they’re looking for, give them ideas for additional products,…