Posts by Luke Hardwick

Luke Hardwick

Luke Hardwick

Luke Hardwick is a Manager of Customer Success at SiteSpect, consulting for SiteSpect users on their optimization and personalization road maps and projects. Luke is based in London and has experience as an conversion rate optimization specialist across many softwares before landing at SiteSpect.

Optimizing Email Signups for Gift Buyers

By Luke Hardwick · January 20, 2021

Email signups are an important part of marketing strategy for most brands. However, it’s not always that easy to get users to voluntarily sign up for emails. No one wants…

Adding a Quantity Selector on Product List Pages

By Luke Hardwick · January 6, 2021

One of the hardest lessons to learn in A/B testing and site optimization is that sometimes really good ideas don’t actually improve conversions. While quick wins may be more gratifying,…

Success Story: Repositioning Product Recommendations

By Luke Hardwick · November 19, 2020

Product recommendations have been shown to improve adds to cart, purchases, revenue, engagement, and customer satisfaction. They help customers find what they’re looking for, give them ideas for additional products,…

Success Story: Optimizing Top Navigation for Mobile

By Luke Hardwick · November 10, 2020

Website navigation not only helps visitors get around your site, it also advertises the site’s offerings. However, because of the limited real estate on mobile devices, making the best use…

Do Shorter Forms Really Convert Better?

By Luke Hardwick · July 23, 2020

One of the most common pieces of advice you hear in optimization is to reduce the number of form fields required for any conversion. Customers don’t like to provide information…

Increasing Adds to Cart and Orders by Optimizing Price Display

By Luke Hardwick · June 24, 2020

Low prices are a great way to promote items and boost adds to cart and purchases — but the success of this tactic depends on how it’s communicated. If the…