Posts by Luke Hardwick

Digital optimization is a multidisciplinary, multifaceted activity. Because it requires such a range of skills, the makeup of which teams manage web optimization varies greatly across organizations. You may see…

A/B testing and optimization are all about making data driven decisions. But what happens if you want to focus on something a little less tangible, like customer satisfaction? What is…

A year into the Covid-19 pandemic, pretty much every brand that can has moved online. And we’re not just talking about retailers and restaurants. Telehealth has taken off, as have…

Email signups are an important part of marketing strategy for most brands. However, it’s not always that easy to get users to voluntarily sign up for emails. No one wants…

One of the hardest lessons to learn in A/B testing and site optimization is that sometimes really good ideas don’t actually improve conversions. While quick wins may be more gratifying,…

Product recommendations have been shown to improve adds to cart, purchases, revenue, engagement, and customer satisfaction. They help customers find what they’re looking for, give them ideas for additional products,…