Posts by Luke Hardwick
Optimizing Email Signups for Gift Buyers
By Luke Hardwick · January 20, 2021
Email signups are an important part of marketing strategy for most brands. However, it’s not always that easy to get users to voluntarily sign up for emails. No one wants…
Adding a Quantity Selector on Product List Pages
By Luke Hardwick · January 6, 2021
One of the hardest lessons to learn in A/B testing and site optimization is that sometimes really good ideas don’t actually improve conversions. While quick wins may be more gratifying,…
Success Story: Repositioning Product Recommendations
By Luke Hardwick · November 19, 2020
Product recommendations have been shown to improve adds to cart, purchases, revenue, engagement, and customer satisfaction. They help customers find what they’re looking for, give them ideas for additional products,…
Success Story: Optimizing Top Navigation for Mobile
By Luke Hardwick · November 10, 2020
Website navigation not only helps visitors get around your site, it also advertises the site’s offerings. However, because of the limited real estate on mobile devices, making the best use…
Do Shorter Forms Really Convert Better?
By Luke Hardwick · July 23, 2020
One of the most common pieces of advice you hear in optimization is to reduce the number of form fields required for any conversion. Customers don’t like to provide information…
Increasing Adds to Cart and Orders by Optimizing Price Display
By Luke Hardwick · June 24, 2020
Low prices are a great way to promote items and boost adds to cart and purchases — but the success of this tactic depends on how it’s communicated. If the…