Posts by Luke Hardwick

Email signups are an important part of marketing strategy for most brands. However, it’s not always that easy to get users to voluntarily sign up for emails. No one wants…

One of the hardest lessons to learn in A/B testing and site optimization is that sometimes really good ideas don’t actually improve conversions. While quick wins may be more gratifying,…

Product recommendations have been shown to improve adds to cart, purchases, revenue, engagement, and customer satisfaction. They help customers find what they’re looking for, give them ideas for additional products,…

Website navigation not only helps visitors get around your site, it also advertises the site’s offerings. However, because of the limited real estate on mobile devices, making the best use…

One of the most common pieces of advice you hear in optimization is to reduce the number of form fields required for any conversion. Customers don’t like to provide information…

Low prices are a great way to promote items and boost adds to cart and purchases — but the success of this tactic depends on how it’s communicated. If the…