Posts by Kate Orchard

Imagine you notice this pattern on your mobile website: visitors use the search bar to find an item, they click on a product detail page from the search results, and…

Every marketer I’ve worked with spends huge amounts of time and effort generating brand awareness. Almost as many marketers come up short when looking for metrics to gauge growth. Over…

In the world of CRO, most people are results focused. We’re looking for analytics that reflect conversions, engagement, and other key performance indicators. We measure success in end results and…

As an optimization consultant, I help users get the most of their A/B testing solutions every day. Often, the key to turning a good idea into an effective A/B test…

What comes to mind when you think of fearlessness? I think it has to do with creativity, innovation, bold design, inspiring copy, and going for the extraordinary rather than the…