Posts by Kate Orchard

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How to Test for the Consideration Stage of the Customer Journey

By Kate Orchard · June 21, 2018

Imagine you notice this pattern on your mobile website: visitors use the search bar to find an item, they click on a product detail page from the search results, and…

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How to Optimize the Customer Journey for Awareness

By Kate Orchard · May 23, 2018

Every marketer I’ve worked with spends huge amounts of time and effort generating brand awareness. Almost as many marketers come up short when looking for metrics to gauge growth. Over…

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5 Reasons to Think Backwards: Smarter A/B Testing for Better Results

By Kate Orchard · May 9, 2018

In the world of CRO, most people are results focused. We’re looking for analytics that reflect conversions, engagement, and other key performance indicators. We measure success in end results and…

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How To Choose the Right KPIs for A/B Testing

By Kate Orchard · April 25, 2018

As an optimization consultant, I help users get the most of their A/B testing solutions every day. Often, the key to turning a good idea into an effective A/B test…

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Five Tips to be Fearless in Marketing

By Kate Orchard · March 29, 2018

What comes to mind when you think of fearlessness? I think it has to do with creativity, innovation, bold design, inspiring copy, and going for the extraordinary rather than the…