Posts by Kate Orchard
A/B Testing Product Images: Dog Models Against Model Dogs
By Kate Orchard · September 25, 2018
A top pet supplies retailer A/B tested a change that they hoped wouldn’t make waves. It ended up improving conversions by 15%. The Brand A leading national pet retailer…
Seasonal Conversion Rate Optimization: Don’t Make These Five Mistakes
By Kate Orchard · September 21, 2018
Love it or hate it, the approach of November means it’s about time for businesses to buckle down and optimize for the holidays. Whether you already feel the holiday season…
Testing Login Options for Increased Membership
By Kate Orchard · August 23, 2018
Are you thinking about A/B testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place….
Release Testing for Risk Mitigation
By Kate Orchard · August 9, 2018
Are you thinking about A/B testing on your digital channels, or have you been running a testing program but are interested in learning more? You’ve come to the right place….
How to Test for the Conversion Stage of the Customer Journey
By Kate Orchard · August 7, 2018
Whether you’re a retailer hoping customers will make a purchase on your website or an educational institution looking for enrolments, there are certain tactics that will likely boost conversions. You…
Make the Most of Promising A/B Tests
By Kate Orchard · July 6, 2018
Founder of CXL and conversion expert Peep Laja walks through moves to improve conversions on your site in his article, “Top 20 A/B Ecommerce Test Ideas.” While he writes that,…