Posts by Kate Orchard

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3 Quick Test Ideas to Optimize Your Site For Back to School Season

By Kate Orchard · August 8, 2019

This time of year is big business for retailers. According to the National Retail Federation (NRF), the revenue derived from back to school sales is projected to reach $80.7 billion…

Case Study: Multivariate Testing for CTA Buttons

By Kate Orchard · February 7, 2019

THE ORGANIZATION A travel booking agency for young professionals. THE PROJECT Website data showed the customers were getting stuck on mobile devices at the tour info page and not moving…

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Thanksgiving Weekend is Over, Now What? Your Holiday Season Optimization Checklist

By Kate Orchard · November 23, 2018

Thanksgiving is over! That means you’ve probably had a few days off, and a sigh of relief that the weekend has settled down. Hopefully you were A/B testing across your…

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The Power and Importance of Micro Conversions

By Kate Orchard · November 12, 2018

If you’re overseeing an A/B testing and optimization program, you know how critical it is to communicate the business impact of your efforts quickly and clearly. For most of us,…

Case Study: An eCommerce Experiments With Their Product Detail Pages

By Kate Orchard · November 12, 2018

The quantity selector, a standard feature on ecommerce sites, gets rethought in this case study. The result was huge. The Organization A US based apparel and lifestyle brand with a…

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How To Choose Your First A/B Test

By Kate Orchard · October 22, 2018

There is plenty of advice out there about how to prioritize your optimization projects. If you’re interested in examples of charts and planning strategies, check out this blog, which breaks…