Posts by Kate Orchard

According to research by Bain & Company, as quoted in Forbes, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” Further, existing customers are easier to convert,…

Product recommendations are a key part of any personalization strategy. Nothing gives a customer a more tailored experience than items chosen specifically for them. Personalized product recommendations streamline the shopping…

You’re testing, personalizing, and testing your personalization campaigns. And, your personalization campaigns have gotten more and more creative. But in order to get the big impact you’re looking for, you…

The term “experiential retail” popped up a lot last year, talking about trends in brick-and-mortar storefronts. Retail Dive gives a good overview, which is a good place to start. The…

Personalization is key for anyone working in digital optimization or marketing. Customers want their online experience tailored to their needs, and you want customers to convert with minimal friction. But…

As part of planning an optimization road map, we always suggest doing a site audit or site review. However, this can be trickier than it sounds. When you’re working on…