Posts by Kate Orchard

How to Improve Customer Retention with Digital Optimization

By Kate Orchard · July 16, 2020

According to research by Bain & Company, as quoted in Forbes, “Increasing customer retention rates by 5% increases profits by 25% to 95%.” Further, existing customers are easier to convert,…

How to Personalize Product Recommendations

By Kate Orchard · June 19, 2020

Product recommendations are a key part of any personalization strategy. Nothing gives a customer a more tailored experience than items chosen specifically for them. Personalized product recommendations streamline the shopping…

How to Choose the Best KPIs for Your Personalization Campaign

By Kate Orchard · March 6, 2020

You’re testing, personalizing, and testing your personalization campaigns. And, your personalization campaigns have gotten more and more creative. But in order to get the big impact you’re looking for, you…

Taking Experiential Retail Online

By Kate Orchard · February 6, 2020

The term “experiential retail” popped up a lot last year, talking about trends in brick-and-mortar storefronts. Retail Dive gives a good overview, which is a good place to start. The…

Creative Ways to Personalize Your Site

By Kate Orchard · November 18, 2019

Personalization is key for anyone working in digital optimization or marketing. Customers want their online experience tailored to their needs, and you want customers to convert with minimal friction. But…

site audit

Five Top Tips for a Site Audit

By Kate Orchard · September 3, 2019

As part of planning an optimization road map, we always suggest doing a site audit or site review. However, this can be trickier than it sounds. When you’re working on…