Posts by Justin Bougher

Justin Bougher

Justin Bougher

Justin Bougher was the VP of Product at SiteSpect.

Part 6/6: Are the Tools in Your Ecosystem Helping or Hurting?

By Justin Bougher · March 31, 2020

We’ve made it to the final blog in my series, “5 Questions You Need to Answer to Optimize an Experience.” To recap, so far we’ve covered, an overview of my…

Part 5/6: Was the User’s Experience Any Good?

By Justin Bougher · March 25, 2020

Welcome to installment 5 of my 6-part series, “5 Questions You Need to Answer to Optimize an Experience”. In the first 3 blogs, I introduced my approach to optimization, and…

Part 4/6: 5 Questions You Need to Answer to Optimize an Experience

By Justin Bougher · March 17, 2020

Welcome to installment 4 of my 6-part series, “5 Questions You Need to Answer to Optimize an Experience. In the first 3 blogs, I introduced my approach to optimization, and…

Part 3/6: What Experience Should You Show A User

By Justin Bougher · March 12, 2020

Welcome back to my blog series, “5 Questions You Need to Answer to Optimize an Experience.” If you missed the first two, you can find them here, “Five Questions You…

Series Part 2/6: Answering the Question “Who is the User?” to Optimize an Experience

By Justin Bougher · March 2, 2020

The first question we’re tackling is perhaps deceptively straightforward seeming, Who is the user? It sounds simple, but it has some nuance to it that we should explore. Let’s start…

Five Questions You Need to Answer to Optimize an Experience

By Justin Bougher · February 24, 2020

Part 1 of a 6 part series. Most ecommerce companies depend on some combination of third-party products in their tech stack. Martech vendors typically separate their products into submarkets based…