Posts by Justin Bougher

We’ve made it to the final blog in my series, “5 Questions You Need to Answer to Optimize an Experience.” To recap, so far we’ve covered, an overview of my…

Welcome to installment 5 of my 6-part series, “5 Questions You Need to Answer to Optimize an Experience”. In the first 3 blogs, I introduced my approach to optimization, and…

Welcome to installment 4 of my 6-part series, “5 Questions You Need to Answer to Optimize an Experience. In the first 3 blogs, I introduced my approach to optimization, and…

Welcome back to my blog series, “5 Questions You Need to Answer to Optimize an Experience.” If you missed the first two, you can find them here, “Five Questions You…

The first question we’re tackling is perhaps deceptively straightforward seeming, Who is the user? It sounds simple, but it has some nuance to it that we should explore. Let’s start…

Part 1 of a 6 part series. Most ecommerce companies depend on some combination of third-party products in their tech stack. Martech vendors typically separate their products into submarkets based…