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How to Test for the Conversion Stage of the Customer Journey

August 7, 2018
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Whether you’re a retailer hoping customers will make a purchase on your website or an educational institution looking for enrolments, there are certain tactics that will likely boost…

Make the Most of Promising A/B Tests

July 6, 2018
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Founder of CXL and conversion expert Peep Laja walks through moves to improve conversions on your site in his article, “Top 20 A/B Ecommerce Test Ideas.” While he…

How to Test for the Consideration Stage of the Customer Journey

June 21, 2018
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Imagine you notice this pattern on your mobile website: visitors use the search bar to find an item, they click on a product detail page from the search…

How to Optimize the Customer Journey for Awareness

May 23, 2018
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Every marketer I’ve worked with spends huge amounts of time and effort generating brand awareness. Almost as many marketers come up short when looking for metrics to gauge…

5 Reasons to Think Backwards: Smarter A/B Testing for Better Results

May 9, 2018
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In the world of CRO, most people are results focused. We’re looking for analytics that reflect conversions, engagement, and other key performance indicators. We measure success in end…

How To Choose the Right KPIs for A/B Testing

April 25, 2018
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As an optimization consultant, I help users get the most of their A/B testing solutions every day. Often, the key to turning a good idea into an effective…