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The Best Testing Fail of the Week: If It Worked Once It, It May Not Work Again

May 10, 2018
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This week’s fail was informed by a major success. A change that boosted conversions on one page ended up causing a very different result when reproduced. Less Distraction…

SiteSpect Synopsis: Know Thy Customer

May 8, 2018
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This week I have three pieces that explore how users interact with different digital media, and how that should inform your marketing strategy. The season is finally changing…

The Best A/B Testing Fail of the Week: Virtual Candy Aisle is an Actual Bust

May 3, 2018
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There are some sales strategies that work wonders in brick and mortar stores, and logically seem like they would translate to ecommerce. It only makes sense to A/B…

The Best A/B Testing Fail of the Week: When Revenue Loss is a Relief

April 26, 2018
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For the most part, when you think of optimization A/B testing, you think of maximizing revenue, conversions, and the customer experience. But improvement requires making changes, trying new…

The Best A/B Testing Fail of the Week: When No News is Great News

April 19, 2018
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This week’s Best A/B Testing Fail of the Week celebrates the anticlimactic results. The A/B tests that you expect to make all the difference but turn up nothing.…

The Road to the Boston Marathon: How to A/B Test and Optimize Marathon Training

April 13, 2018
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I’ve been training for the Boston Marathon all winter (you can read all about why over in my first blog), and over the course of these months I’ve…