By Luke Hardwick
January 14, 2022
As a marketer, you are tasked with keeping your site optimized and providing the best customer experience possible. That is where optimization platforms like SiteSpect come in. Our platform allows you to perform A/B testing on your entire website.
Depending on where you are in your optimization journey, you might be wondering where to begin, or if you’ve been A/B testing sites for a while, looking for new ideas.
Here are seven quick A/B test ideas to try out on your website:
- Remove unnecessary steps in the checkout. Often sites will have a review page as the final step of the checkout and if the journey is structured well this step isn’t necessary for users.
- Persist search on smartphone devices (important given the traffic percentage mobile accounts for now). Quite often this is behind a click and having the field open and anchored to the header when you scroll makes navigating on these small devices easier and quicker as long as your search results are at least average or better (if they are poor this is not the idea for you).
- On your Product Details Page you can focus an A/B test on the product title, reviews you might have, how size and quantity is displayed, how your Add to Cart button appears, and even delivery information. The position, size, and status of all of these elements is a very rich area on all devices for improving Add to Carts and conversions.
- Add to Cart or transition to the Cart. When you add to cart, how do users get into the cart or checkout? Here are some considerations:
- Does a click drop you into the cart?
- Do you stay on the page with an additional CTA option to go to the cart or continue shopping?
- Do you get offered a modal, slide-out or dropdown? This will be impacted by the typical number of products on the site, the price point, and how much you can assist a user with product recommendations or add ons.
- Many quick and easy A/B test campaigns can be done with the on-site search capability found on many websites. A/B tests can be built around the location of the search bar such as at the top of the page or below the website’s homepage “hero” image. The size of the search bar can also be easily A/B tested, as well as how it is indicated, such as by a simple looking-glass icon or using the word “search”.
- For e-commerce websites, another great option to A/B test is how product page results are listed. Options to A/B test include the sort order, displayed as a grid or as a list, or how many products are displayed at once. The number of products displayed in the default view can be particularly important for users who visit a website on a mobile device with limited screen space.
- A seventh easy A/B test relates to how and when sign-up modals or pop-ups display. Some visitors to websites can be quickly put-off by pop-ups that occur too frequently or are not easily closed. Nonetheless, converting users to sign-up is an important part of operating an effective website. Sign-up modals can be A/B tested on the homepage, or after the Add to Cart. They can be set to display after a few seconds, or after visitors satisfy a condition such as scrolling to a point on a page or clicking on a button.
Of course, nothing beats a team of SiteSpect optimization consultants helping you design and run A/B tests! If you are considering an optimization platform for your website or looking to make a switch from your current provider, contact us today! For more information, request a demo.
To learn more about SiteSpect, visit our website.
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