Web performance optimization through
multivariate testing with SiteSpect AMPS™
SiteSpect AMPS is the world's first and only web and mobile performance optimization solution that leverages the power of multivariate testing and behavioral targeting. AMPS, which stands for Automated Multivariate Performance (Optimization) Solution, speeds up site performance and measurably improves both the end-user experience and web marketers' key metrics such as conversion rates and engagement.
Recent studies published by Amazon.com, Google, and Microsoft, among others, have shown that faster web sites not only improve the user experience but also conversion rates, average order values, and site stickiness. Clearly, speed sells, and now there's a way you can use SiteSpect to optimize your site's performance.
Using its non-intrusive platform, SiteSpect AMPS accelerates the delivery and rendering of both web and mobile content through a variety of on-the-fly speed optimization techniques. The result? A faster, "snappier" user experience that requires no coding, no software installation, and no site modification. In customer deployments, SiteSpect AMPS decreases page load times by as much as 50-70%, translating into significant improvements across a variety of key marketing metrics.
Acceleration for all sites
SiteSpect AMPS allows web and mobile site operators to automatically and non-intrusively optimize their site's speed through built-in acceleration functionality via SiteSpect's powerful multivariate testing and behavioral targeting engine. Any type of site can be optimized, including those built for e-commerce, publishing, and social media; intranets; extranets; and even mobile-specific WAP sites.
Unlike conventional CDNs and performance devices, SiteSpect AMPS proves its effects by measuring not only speed but also specific KPIs (key performance indicators) that are important to web marketers, including bounce rate, conversion rate, average order value, abandonment, and compound metrics that look at multiple behaviors both within and across multiple visits
Automated optimization
SiteSpect AMPS leverages multivariate testing and analysis, enabling it to determine causal relationships between individual performance-enhancement techniques and end-user experience. Once implemented, higher-performing techniques are automatically applied on live traffic while underperformers (so-called "riskier" optimizations) are pruned out. SiteSpect's industry-leading behavioral targeting capabilities enable AMPS to tailor the blend of performance optimizations based on user profile (e.g. new vs. repeat visit), browser type, and a broad array of mobile device targeting capabilities that include browser type and mobile network speed.
Deployment options
The SiteSpect AMPS solution bundles technical capabilities with professional services to deploy and manage the optimization configuration and is available as an on-premise Enterprise appliance and a private cloud-based ASP version. Both versions integrate seamlessly with SiteSpect's content testing and targeting solutions.
Contact us today to learn more about optimizing web site speed through SiteSpect AMPS.
See SiteSpect In Action