Only SiteSpect lets you test everything,
without changing anything
As the first and only solution that enables you to perform A/B, split, and multivariate tests without having to install or integrate software, SiteSpect offers advantages no competing web optimization technology can match:
- Whereas other testing services require various forms of page-tagging and software integration, only SiteSpect lets you run tests without changes to your underlying web site — and with no IT involvement needed.
- SiteSpect's patent-pending technology lets you track end-user behavior and modify site content "on the fly" as it's served in real-time. This capability also extends to any partner site to which you may link.
- Optimize any type of content — not just static content, but also any dynamic content, Ajax, Flash, CSS, WAP (mobile), and more.
- Track any type of user behavior, anywhere on any site.
Optimize dynamic content for better results
Because SiteSpect enables you to test any type of content, including dynamically generated pages that are unique to each user and visit, you can now optimize:
- Landing pages tailored for PPC campaigns and search terms
- Internal site search results
- Shopping cart and checkout
- Multi-step registration processes
- Personalized content and offers
Target your testing with Lifetime Visitor Profiling™
With more than a dozen ways to target and segment your visitors, SiteSpect's Lifetime Visitor Profiling is a built-in data warehouse that focuses your behavioral targeting, testing, and optimization efforts with remarkable precision.
- Increase retention of valued customers by focusing your testing efforts on users who have made recent visits and/or purchases.
- Target your visitors by RFM history, landing page, inbound search or referral source, PPC keywords, past conversion behavior, and more.
- Even link to segments defined by your own data warehouse, fulfillment system, or CRM/SFA system.
Test on your own terms with Adaptive Fractionalization
Whether running simple A/B split tests or complex multivariate tests, creating and launching a test campaign is simple with SiteSpect's intuitive, wizard-driven tool. In a matter of minutes, SiteSpect guides you through selection of variations, behavioral metrics, and campaign options, resulting in a ready-to-activate test campaign. And with Adaptive Fractionalization, you can test on your own terms:
- SiteSpect's Adaptive Fractionalization dynamically builds optimal arrays based on any number of factors and variations that you wish to test.
- SiteSpect enables you to run both full and fractional factorial tests, and recommends when and why to choose either type.
- Unlike Taguchi-based methods that use canned fractional templates requiring strict population of test elements, SiteSpect conforms to the way you want to test. As a result, you can run statistically sound experiments without having to artificially add or remove elements just to "fill the array."
Optimize content on third-party sites
Leverage SiteSpect's unique URL Tunnel® capability to test content, track visitor behavior, and optimize performance across any third-party partner site to which you may link. A SiteSpect URL Tunnel enables you to get all the benefits of testing and targeting on sites that you would otherwise have no control over. For example:
- Customize the look and feel of the third-party site to improve user experience.
- Apply SiteSpect's powerful targeting capabilities to display promotions and special offers based on visitor behavior or other attributes.
- Inject web analytics tags using SiteSpect WATTS®.
Choose between hosted or installed deployment
SiteSpect is available in two versions. Both offer the same core functionality and are 100% fully managed by SiteSpect. Choose the one that's best for your organization:
- SiteSpect ASP is fully hosted and geared for any site operator who wishes to test some or all of their site(s) without the need to install any additional hardware.
- SiteSpect Enterprise is an installed solution, suited for larger site operators with specific security and privacy requirements, or who have many sites and infrastructure complexity.
SiteSpect is proud to represent that our solutions are regularly audited by third-party security firms, have been designated as meetiing the highest level of PCI compliance.
See SiteSpect In Action