Test Everything Without Changing Anything
Ever wonder what was involved in multivariate testing and website optimization? Follow the story of Pam, an online marketing manager, as she learns there's a better way to run tests in this entertaining three-minute video from SiteSpect entitled "Eleven Weeks?!"
If you've ever worked with IT and had a hard time getting your website updated, you'll know exactly how frustrated she feels when she learns how long it will take to run tests that require page-tagging. But at least they're helpful enough to point out an alternate approach: SiteSpect, which doesn't require page-tagging or ongoing IT involvement to run tests.
Enjoy the video!