v Multivariate Testing and Site Optimization - Interview with VEGAS.com - Part 1 of 2

Multivariate Testing and Site Optimization — Interview with VEGAS.com — Part 1 of 2

In this insightful interview (part 1 of 2), Mike Brown, VP of Optimization at VEGAS.com, talks about approaches and benefits of multivariate testing at the world's largest travel destination web site.

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For more insights, watch Part 2 of the video interview.

Don't want to watch the video? Read the transcript instead.