Powerful features that work the way you do

SiteSpect's intuitive, easy-to-use features automate the complexities of web site testing and optimization. So it's easier to determine the best way to motivate and persuade customers to take the desired action. And because SiteSpect doesn't require changes to your web site's coding, you can quickly optimize your site, without any barriers.

Wizard-driven testing

With SiteSpect's wizard-driven campaign creation feature, you can create and launch complex multivariate tests without any IT involvement. SiteSpect doesn't require time-consuming JavaScript tagging, so no changes need to be made to the site or pages that you want to test. Once you've set up your test campaigns, the automated test scheduling feature enables you to launch and manage multiple tests simultaneously, helping you reach your optimization goals faster, and avoiding testing at different times which could otherwise bias your results.

Unlimited content control

You need to give your customers a compelling reason to stay on your site or take action. To reach your marketing goals, SiteSpect allows you to rapidly test the impact of an unlimited number of content variations both individually and in combination with each other. So you can see how variations of one factor perform when shown along with variations of other factors you want to test. It's the essence of multivariate testing, and it's a faster and more accurate way to get statistically significant test results.

Advanced behavioral targeting

SiteSpect maximizes the efficiency of your testing program through the use of advanced segmentation and behavioral targeting capabilities. By focusing test campaigns on users who share similar attributes, you can gain conclusive results more quickly. SiteSpect allows you to target users based on a variety of profiling criteria like PPC referrals and a user's past interaction history, so you can present an optimized user experience for each distinct segment.

Deep interaction measurement

Only SiteSpect turns your site's dynamically-generated pages and content into a wealth of testing and optimization opportunities. More than just measuring click-throughs, SiteSpect's unique interaction-based model allows you to accurately measure each and every action that users make while engaged on your site. So whether it's seeing how users interact with Flash movies or Ajax applications, or tracking user behavior within checkout and registration forms, you're able to analyze each user response point to optimize your site more effectively.

Real-time reporting and analysis

SiteSpect's action-oriented reporting engine helps you understand the results of your test campaigns without needing to wade through piles of data or complex statistical models. In addition to identifying winning content variations at the completion of a test, SiteSpect's real-time reporting engine helps you to spot early but stabilizing trends even while your campaigns are still running.

SiteSpect features advanced segmentation functionality which enables you to identify a subset of users within a test that exhibit similar attributes and/or behavior — giving you the power to discover how tests impact different market segments. Essentially, you can now build ad hoc custom segments easily, and at no additional cost. Segments may be defined through any combination of criteria including user and visit attributes, behavior, time periods, and more.

For example, have you ever wondered how the performance of your tests varies depending upon whether visitors were referred from Google as opposed to Yahoo! Search? Or, how first time visitors react to the variations you are testing relative to repeat customers? Perhaps you want to filter out bounces (single-page visits) from your test results. This is all easy to do with SiteSpect's robust segmentation capabilities.

Web analytics integration

SiteSpect's web analytics integration ability quickly connects SiteSpect to your existing web analytics system. SiteSpect's Web Analytics Tag Transformation and Segmentation (WATTS™) feature allows marketers to view the results of their multivariate tests within any major web analytics system, enabling an unprecedented level of site analysis and optimization.

See SiteSpect In Action