Google recently announced that it is launching a new product for enterprise marketers to directly challenge Adobe’s Marketing Cloud and similar services.
Single page apps, mobile banking, and optimization team structure were among the most popular posts on SiteSpect’s blog in 2015 based on number of views. . Here’s a recap in case you missed them.
A/B and multivariate testing can tell marketers what's working and what’s not working on a website. Testing can also help mitigate the risk of rolling out new features.
Last week, Google launched the open-source Accelerated Mobile Pages (AMP) project. According to Google’s blog, publishers around the world use the mobile web to reach readers, but the experience can often leave a lot to be desired. Every time a web page takes too long to load, they lose a reader and the opportunity to earn revenue through advertising or subscriptions.
SiteSpect is proud to be a sponsor of the Shop.org 2015 Digital Summit October 5-7, 2015 in Philadelphia, PA.
Stop by our booth (#522) and learn how SiteSpect can help your company
“If everything seems to be in control, you're not going fast enough.” - Mario Andretti, champion racing car driver
I recently returned from a trip to Italy where the speed limit on the Autostrada (Italy’s main highway system) is 130 km/h, the equivalent of 80 miles an hour. After just a few harrowing miles I learned that driving faster is a matter of survival in Italy: if you don’t go fast, you risk being driven off the road by other drivers. I now understand why Italians created the Ferrari and Lamborghini: they have a serious need for speed!
Over two-thirds of consumers manage their bank accounts using mobile apps and browsers, and nearly half use smartphones as their primary mode of banking, according to research outlined at NetFinance 2015. It’s no wonder that optimizing content and experiences across mobile devices is a key concern for financial services marketers.
Chances are that improving your website’s page-load speed is one of your marketing team’s top New Year’s resolutions. It’s well-documented that slow-loading pages affect customer satisfaction, SEO, and conversions, but marketers continue to make the same mistake every year by unintentionally slowing down their sites with heavy images, video, and website code. What’s an optimization team to do to break this cycle and teach marketers that they are creating the equivalent of website foie gras–a rich and appealing user experience that is detrimental to your brand’s health?