Good enough? A closer look at Google’s Analytics 360 Suite for enterprise marketers

Jill Marguette

Google recently announced that it is launching a new product for enterprise marketers to directly challenge Adobe’s Marketing Cloud and similar services.

Testing Google Accelerate Mobile Pages (AMP) with SiteSpect

Iwo Kadziela

The AMP project was recently launched by Google to accelerate the mobile web. This development is exciting for SiteSpect not only because our solution is compatible and supports website speed optimization, but also because it highlights how JavaScript tags can slow down your website. Fast AMP pages achieve their high speed because they do not allow third-party JavaScript tags, synchronous JavaScript, and JavaScript that blocks the critical path.

Top 10 Posts of 2015 and Predictions for 2016

Jill Marguette

Single page apps, mobile banking, and optimization team structure were among the most popular posts on SiteSpect’s blog in 2015 based on number of views. . Here’s a recap in case you missed them.

How SF Gate Increased its Click-through Rate by 40%

Ellen Julian

A/B and multivariate testing can tell marketers what's working and what’s not working on a website. Testing can also help mitigate the risk of rolling out new features.

Take a Vacation from JavaScript

Ellen Julian

As an advocate for improving the user experience on web and mobile sites, I read Klint Finley’s recent Wired article with great interest. Finley disabled JavaScript for a week in early November to see how it would affect surfing. By the end of the week, he “dreaded going back to the messy modern web. The experiment left me longing for more control over what actually runs inside my browser.”

AMP, meet AMPS®

Ellen Julian

Last week, Google launched the open-source Accelerated Mobile Pages (AMP) project. According to Google’s blog, publishers around the world use the mobile web to reach readers, but the experience can often leave a lot to be desired. Every time a web page takes too long to load, they lose a reader and the opportunity to earn revenue through advertising or subscriptions.

Visit us at Shop.org 2015 Digital Summit

Ellen Julian

SiteSpect is proud to be a sponsor of the Shop.org 2015 Digital Summit October 5-7, 2015 in Philadelphia, PA.

Stop by our booth (#522) and learn how SiteSpect can help your company

Why Speed Matters

Ellen Julian

“If everything seems to be in control, you're not going fast enough.” - Mario Andretti, champion racing car driver

I recently returned from a trip to Italy where the speed limit on the Autostrada (Italy’s main highway system) is 130 km/h, the equivalent of 80 miles an hour. After just a few harrowing miles I learned that driving faster is a matter of survival in Italy: if you don’t go fast, you risk being driven off the road by other drivers. I now understand why Italians created the Ferrari and Lamborghini: they have a serious need for speed!

Responsive Design and Mobile Banking

Ellen Julian

Over two-thirds of consumers manage their bank accounts using mobile apps and browsers, and nearly half use smartphones as their primary mode of banking, according to research outlined at NetFinance 2015. It’s no wonder that optimizing content and experiences across mobile devices is a key concern for financial services marketers.

Website Testing, Page Load, and Foie Gras

Ellen Julian

Chances are that improving your website’s page-load speed is one of your marketing team’s top New Year’s resolutions. It’s well-documented that slow-loading pages affect customer satisfaction, SEO, and conversions, but marketers continue to make the same mistake every year by unintentionally slowing down their sites with heavy images, video, and website code. What’s an optimization team to do to break this cycle and teach marketers that they are creating the equivalent of website foie gras–a rich and appealing user experience that is detrimental to your brand’s health?

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