Good enough? A closer look at Google’s Analytics 360 Suite for enterprise marketers

Jill Marguette

Google recently announced that it is launching a new product for enterprise marketers to directly challenge Adobe’s Marketing Cloud and similar services.

Risk-Free Personalization

Ellen Julian

Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy.

Testing Google Accelerate Mobile Pages (AMP) with SiteSpect

Iwo Kadziela

The AMP project was recently launched by Google to accelerate the mobile web. This development is exciting for SiteSpect not only because our solution is compatible and supports website speed optimization, but also because it highlights how JavaScript tags can slow down your website. Fast AMP pages achieve their high speed because they do not allow third-party JavaScript tags, synchronous JavaScript, and JavaScript that blocks the critical path.

5 Research-Backed Tips for Achieving Optimization Greatness

Ellen Julian

Analytics form the foundation of a sound optimization program. How you leverage data – and when – is key to your success.

Amazon-ize Your Conversion Rate

Ellen Julian

The latest CNBC All-America Economic Survey reveals that 40 percent of all American adults search Amazon always or most of the time when shopping online. A staggering 50 percent of those Americans who search Amazon most frequently actually make a purchase.

A Nice Way to Start the Year

Ellen Julian

We are delighted and honored to be named a Digital Power Player in Testing and Optimization by Website Magazine

Top 10 Posts of 2015 and Predictions for 2016

Jill Marguette

Single page apps, mobile banking, and optimization team structure were among the most popular posts on SiteSpect’s blog in 2015 based on number of views. . Here’s a recap in case you missed them.

How SF Gate Increased its Click-through Rate by 40%

Ellen Julian

A/B and multivariate testing can tell marketers what's working and what’s not working on a website. Testing can also help mitigate the risk of rolling out new features.

On-Site Search: Test the Back-End

Lisa Frank

My last few blog posts have been dedicated to the importance of visual and functional tests for on-site search. Before we wrap up the series, let’s review a few more ideas related to the back-end areas of your site not noticeable to the visitor.

On-Site Search: Test the Functional

Lisa Frank

Are you trying to figure out how important it is to test on-site search? If so, consider this example from Walmart. The team conducted a series of functional tests to optimize how their search engine works. The goal of the project was to “translate your searches into the stuff you really want to buy.” During development, they continuously tested and refined their search engine. Within a year, they found that “20 percent more searches turned into sales than before.” 

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