Testing Solutions: Should you Build or Buy? (Part 2 of a series)

Paul Bernier

Should you build it or buy it? That’s a question that keeps percolating up when I talk to my colleagues in the optimization world. After many discussions and much thought on the topic, I think I’ve found the answer to a big question: Should I reinvent the wheel or not?

Amazon’s Cloud Outage: Three Lessons That Can Help You Long Term

Edward Burek

Amazon’s AWS cloud outage last week is a good example of a rare lightning strike. Every cloud-based solution provider puts safeguards in place to meet that 99.99% uptime guarantee. But in Amazon’s case, it wasn’t a virus or malware that caused the disruption – it was just a simple human error according to this Fortune Magazine article.

There’s Really Only One Metric that Matters

Edward Burek

The ‘Customer is King’, the ‘Customer is always right’, ‘customer obsessed’ or whatever term you want to supplant - all companies claim they focus on the customer.  And why wouldn’t you? No customer wants to hear they are not the central focus.

Moving Customers through the Conversion Funnel to Drive Repeat Purchases

Michael Clark

Getting customers to complete a transaction is the ultimate goal for every retailer, but customer loyalty - and thus repeat purchases - drive long-term revenue and sustainability. However, e-tailers face many barriers when it comes to gaining a customer’s loyalty, which is heavily influenced by their online retail experience.