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What exactly is a data-driven Website Optimization program and how can an Analytics Framework deliver more value, more quickly to your digital business? Join SiteSpect’s Doug Cohen, as…
Heading off to the beach, lake, or pool this summer for some R&R? Take advantage of your down time by reading (or re-reading) these books by marketing and…
Through years of helping clients develop their testing programs, I’ve found that without a structured plan for website optimization testing, it’s easy to end up with meaningless data,…
SiteSpect’s latest Website-optimization application allows business managers to test and optimize content placement on Websites unobtrusively to increase the effectiveness of marketing programs and page-load times, the company…