Your location matters. Are you in the city or suburbs? San Francisco, Dallas, or Newton, Massachusetts? Near a physical store or one of your competitor’s stores?
In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing campaigns.
The frontier between testing and targeting is not always clearly defined, and the decision to choose one or the other can get confusing. To make matters more complicated, there are several targeting approaches to choose from, including behavioral targeting and personalization. As an online marketer, should you care about the differences between each technique? Are there specific cases where one technique is more efficient than the other?
You think you have a great website, but do you? If you are not optimizing your site via A/B and multivariate testing and behavioral targeting, you are likely not making the most of your online presence. So where to start? This checklist will help you make sure you're not only optimizing the effectiveness of your site, but also better engaging your audience, which will help you achieve your online marketing goals.