Should you build it or buy it? That’s a question that keeps percolating up when I talk to my colleagues in the optimization world. After many discussions and much thought on the topic, I think I’ve found the answer to a big question: Should I reinvent the wheel or not?
Amazon’s AWS cloud outage last week is a good example of a rare lightning strike. Every cloud-based solution provider puts safeguards in place to meet that 99.99% uptime guarantee. But in Amazon’s case, it wasn’t a virus or malware that caused the disruption – it was just a simple human error according to this Fortune Magazine article.
The ‘Customer is King’, the ‘Customer is always right’, ‘customer obsessed’ or whatever term you want to supplant - all companies claim they focus on the customer. And why wouldn’t you? No customer wants to hear they are not the central focus.
Getting customers to complete a transaction is the ultimate goal for every retailer, but customer loyalty - and thus repeat purchases - drive long-term revenue and sustainability. However, e-tailers face many barriers when it comes to gaining a customer’s loyalty, which is heavily influenced by their online retail experience.