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Healthcare Optimization: How to Improve App Engagement with A/B Testing

January 31, 2024
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Explore healthcare optimization strategies for your next app campaigns by using a reliable A/B testing solution.

Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations

December 20, 2023
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Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of…

Perfecting the User Experience in Healthcare: Balancing Compliance with Insight and Experience Optimization

October 26, 2023
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There are 100 billion searches for healthcare on Google each year alone. That breaks down to 70,000 health-related searches per minute—every single day. Which is great if your…

Conversion Rate Optimization (CRO) Governance Simplified: 5 Models for Structured and Effective Optimization

September 5, 2023
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Any system needs structure in order to function, be efficient, and generate results. Solid structures require strong foundations, supporting elements, and the ability to adapt to changes. Conversion…

Employee Spotlight: Paul Terry, Senior Optimization Consultant

April 21, 2023
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SiteSpect has some impressive employees in its ranks: from industry influencers to mentors, from gamers to publishers. The Employee Spotlight series aims to highlight the talented individuals who…

The Secret to Digital Optimization: Be Human

March 22, 2023
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When optimizing digital experiences to improve key business metrics like conversion rate, average order value, and revenue per visitor, the first things that come to mind often pertain…