How to Optimize a Web Site for Mobile Devices

Kim Ann King

Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business.

Designing Websites for Multivariate Testing: Four Key Considerations to Ensure Your Success

Kim Ann King

If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. In a multivariate test, variations of your site’s content are presented to visitors. As visitors navigate through the site, their behavior is tracked to determine how each content variation affects marketing goals such as conversion, registration, retention, average order value, and so on.

A Marketer’s Cheat Sheet for Web Optimization

Kim Ann King

You think you have a great website, but do you? If you are not optimizing your site via A/B and multivariate testing and behavioral targeting, you are likely not making the most of your online presence. So where to start? This checklist will help you make sure you're not only optimizing the effectiveness of your site, but also better engaging your audience, which will help you achieve your online marketing goals.

Mobilizing for Cyber Monday

Kim Ann King

If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success. Even with the different technical requirements of mobile devices, it is possible to easily and effectively increase mobile engagement through multivariate testing. In fact, mobile optimization using A/B and multivariate testing and targeting has been proven as one of the most effective and immediate methods to increase visitor engagement, mobile application adoption, and content consumption. Here are a couple of tips to get you started

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