The best success stories often come directly from the customer. We'd love to hear your thoughts!
Up until this point, you have been gathering a lot of information and sharing some of that information with colleagues. In this phase, you have to convince... and ask for executive buy-in.
Moving on to the next step in getting executive buy-in for your testing program, you may have a significant amount of data about testing from the research phase (see the previous blog post in this series). Search through that data and pull out the key statistics that will provide the foundation of your reasoning for testing. These key statistics will likely differ by role and may also vary by industry, so ensure you have identified those that are most important and keep others close by for reference.
This phase is perhaps the most important part of the process. If done well, it can help build a strong foundation for testing and will help in the later stages of buy-in for the program.
Before even jumping into research, you may be wondering who is the right stakeholder, or set of stakeholders, from whom to get buy-in. Because of the dynamic nature of organizations, myriad possible roles, and varying company size, it's difficult to give one answer that applies to everyone.
The first step to a successful website testing program is ensuring that you have buy-in from your executives.
If you're like most digital marketers today, you're doing everything you can to increase conversion rates and maximize the ROI of your website. This means find the right strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Here are nine approaches, and the principles behind them. Once these are in place, you can test and optimize the elements associated with them to improve your web and mobile conversions.
If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. This article explores holiday testing strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Once you thoroughly understand these strategies, and the principles behind them, you can test and optimize the elements associated with them to improve your Web and mobile conversions.
If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect's latest e-book, called "12 Strategies for Improving Conversions."
Cyber Monday is a little more than a month away, and now is the time to make sure you've clearly defined your online sales goals, strategies and tactics.