Have You Tested Your Booking Process Lately?

Ellen Julian

Driving reservations, cross-sells, and customer loyalty are critical goals for travel companies. A great way to achieve these goals is to deliver a superior customer experience. But how do you know if the experience could be improved? Online testing helps you evaluate areas where you’re succeeding, in addition to where your process can use some improvement.

17 Stocking Stuffers for Your Optimization Team

Ellen Julian

'Tis the season for Holiday Gift Guides. We’ve assembled a list of our favorite optimization books, apps and tools to help you kick start your gift-giving endeavor. You’ll find something for everyone here.

Shop.org 2015: Making Things Personal

Lisa Frank

This week, the SiteSpect team is in Philadelphia at the Shop.org Digital Summit. The event is underway with over 5,000 registered attendees and 280 exhibitors. 

Minimize Your Risk by Testing Features Before Launch

Lisa Frank

Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What happened?

The Yellow Brick Road to Testing Greatness

Ellen Julian

Landing Page, UX, and Product! Oh my!

Dealing with competing testing strategies can make you feel like Dorothy in the Wizard of Oz. We hear from marketing teams all the time about their struggles with diverging road maps. If your testing program is caught in a tornado with no yellow brick road in sight, here are some strategies for finding focus and creating a road map to testing success.

An Analytics Framework for Optimization

Ellen Julian

To get the most out of your testing program, Analytics should be a milestone in every step in the process – from ideation to decision-making. How you leverage data – and when – is key to your success. The following research-backed tips will help you create an analytics framework for your optimization program:

Turn Your Testing Into Gold

Lou Spada

Maybe you’ve noticed that many of the products that support your web and mobile commerce efforts now include A/B testing features. Your CMS, e-commerce platform, email system, marketing automation platform, and even your phone system may all include A/B testing features, so why do you need a dedicated conversion optimization platform?

Summer Reading for Conversion Optimizers

Ellen Julian

Heading off to the beach, lake, or pool this summer for some R&R? Take advantage of your down time by reading (or re-reading) these books by marketing and optimization experts. They’ll not only help you brush up on copy, design, testing, and analytical techniques, but also provide a shot of inspiration and encouragement.

3 Benefits of Cross-Silo Collaboration in A/B Testing

Ellen Julian

Testing is critical to creating new site features and functionality, but it’s not always the first stop on the road to decision making. This is especially true for organizations that are driven by a siloed mentality. When departments do not share information with other departments in the same company, they risk spending unnecessary development time on new features that could be performance losers.

Testing Tools Versus Experts or Why You Shouldn’t Consider Surgery on Yourself

Lou Spada

Picking A/B testing software to optimize your website is as simple as choosing a scalpel to perform surgery on yourself. Anyone can pick up a scalpel and begin cutting, yet it is entirely useless and dangerous in inexperienced hands.

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