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Kick off your optimization planning by resolving to take your digital channels to the next level by improving the customer experience through testing, personalization, and recommendations. Omnichannel experimentation…
Last year’s holiday shopping season was challenged by supply chain woes. New for 2022, retailers will need to address inflation. With the current inflation rate sitting at 8.3%,…
Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere. As consumers continue to opt for digital experiences, the number of businesses migrating…
How many times have you looked at results from an A/B test, only to realize that something went wrong? Some of your metrics don’t have data, certain segments…
Happy New Year and welcome to a year of hindsight’s 2020 jokes. Before we jump head first into the new year, we’re taking a moment to reflect on…
The frontier between A/B testing and targeting is not always clearly defined, and the decision to choose one or the other can get confusing. To make matters more…