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For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits,…
Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of…
Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in…
Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping…
A/B testing has revolutionized the way businesses optimize their digital experiences, but traditional divisions between marketers‘ client-side tools and developers‘ server-side solutions have hindered innovation. In this blog…