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5 Ways Server-Side Testing and Feature Flagging is Revolutionizing the Online Retail Shopping Experience

April 16, 2024
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For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits,…

A/B Testing For Media & Entertainment Organizations

January 19, 2024
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Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations

December 20, 2023
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Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of…

5 Areas to Leverage AI in Your A/B Testing & Experimentation Process

October 17, 2023
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Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in…

5 A/B Testing Challenges for Media & Entertainment Apps & Devices [+ Solutions]

September 13, 2023
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Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping…

Why Most A/B Testing Tools Create Silos and Fail To Innovate

June 16, 2023
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A/B testing has revolutionized the way businesses optimize their digital experiences, but traditional divisions between marketers‘ client-side tools and developers‘ server-side solutions have hindered innovation. In this blog…