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Top 5 A/B Testing & Experimentation Predictions for 2024

January 17, 2024
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It’s that time of the year when we ask: “What’s next for A/B testing and experimentation?”  2023 was a great year for the A/B testing market overall, with…

Conversion Rate Optimization: A Guide to A/B Testing for Media & Entertainment Organizations

December 20, 2023
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Your conversion rate is more than a simple metric—it’s one of the most crucial elements for media and entertainment organizations to keep an eye on. With 40% of…

5 Areas to Leverage AI in Your A/B Testing & Experimentation Process

October 17, 2023
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Using the power of Artificial Intelligence (AI) is not just a passing trend; it’s a strategic advantage. And one you may have not realized you can leverage in…

A/B Testing for Mobile Apps: How to Build Effective Experiments

September 21, 2023
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It was reported that Amazon increased its revenue by a massive 35% in one year, all thanks to effective A/B testing. Running these experiments can deliver huge results…

5 A/B Testing Challenges for Media & Entertainment Apps & Devices [+ Solutions]

September 13, 2023
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Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping…

SiteSpect Named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report

June 28, 2022
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Auburndale, MA, Release: June 28, 2022. SiteSpect, Inc. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success…