Mobile devices represent a significant, and growing, portion of all Internet traffic (15% according to the latest Mary Meeker Internet Trends report). Clearly, having a mobile site is important, but it also has to be fast and functional in order to deliver the best and most enjoyable user experience possible.
Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business.
A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas for improvement, tested in A/B test campaigns, have unexpected results?
If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. In a multivariate test, variations of your site’s content are presented to visitors. As visitors navigate through the site, their behavior is tracked to determine how each content variation affects marketing goals such as conversion, registration, retention, average order value, and so on.
SiteSpect has been recognized as a Leader in "The Forrester Wave™: Online Testing Platforms, Q1 2013" report. SiteSpect was the highest-rated vendor in the category of current offering around "Testing," scoring a perfect 5 out of 5.
Why feature one product when you can feature five? Why highlight one promotion when you can highlight three? If you’ve ever found yourself asking these questions then you have likely considered, or even implemented, a content carousel.
The frontier between testing and targeting is not always clearly defined, and the decision to choose one or the other can get confusing. To make matters more complicated, there are several targeting approaches to choose from, including behavioral targeting and personalization. As an online marketer, should you care about the differences between each technique? Are there specific cases where one technique is more efficient than the other?
You think you have a great website, but do you? If you are not optimizing your site via A/B and multivariate testing and behavioral targeting, you are likely not making the most of your online presence. So where to start? This checklist will help you make sure you're not only optimizing the effectiveness of your site, but also better engaging your audience, which will help you achieve your online marketing goals.
If your mobile site is not ready for Cyber Monday, don't worry—there are things you can do any time to get started on the road to optimization success. Even with the different technical requirements of mobile devices, it is possible to easily and effectively increase mobile engagement through multivariate testing. In fact, mobile optimization using A/B and multivariate testing and targeting has been proven as one of the most effective and immediate methods to increase visitor engagement, mobile application adoption, and content consumption. Here are a couple of tips to get you started