Key Takeaways: A/B Testing and the Benefits of an Experimentation Culture

Lisa Frank

A recent blog post on A/B Testing and the Benefits of an Experimentation Culture,” by Wyatt Jenkins on Harvard Business Review’s website, raises several points that resonate with SiteSpect’s view of optimization.

Maximizing Conversion Drivers, Minimizing Conversion Barriers

Kim Ann King

If you're like most digital marketers today, you're doing everything you can to increase conversion rates and maximize the ROI of your website. This means find the right strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Here are nine approaches, and the principles behind them. Once these are in place, you can test and optimize the elements associated with them to improve your web and mobile conversions.

Why Tablets Should Be Treated Differently Than Smartphones

Jeffrey Vocell

14.4%. That’s the percentage of all online sales driven by tablets on Black Friday, according to the new IBM Benchmark Report. With all of the buzz around mobile, it’s important to consider the impact that tablets have on customer experience, marketing, and sales. As experiences and shopping patterns differ between smartphone and tablet users, your overall mobile strategy should consider each group separately.

A Day of Big Data in the Big Apple

Jeffrey Vocell

Big data has been this year’s buzzword in numerous blog posts, news stories, and articles. Marketers are trying to figure out how to apply theoretical concepts and turn them into programs that generate real ROI.

4 Holiday Site-Testing Strategies That Improve Conversions

Kim Ann King

If you are like most digital marketers today, you are doing everything you can to increase conversion rates and maximize the ROI of your website. This article explores holiday testing strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Once you thoroughly understand these strategies, and the principles behind them, you can test and optimize the elements associated with them to improve your Web and mobile conversions.

Blog Post: 12 Strategies for Improving Conversions

Kim Ann King

If you are looking for a primer on how to optimize conversion rates on your website, consider downloading SiteSpect's latest e-book, called "12 Strategies for Improving Conversions."

Steps To Take Before Kicking Off Holiday Testing

Jeffrey Vocell

The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your testing plan this summer, now is the time to start thinking about testing and experimentation plans for the holiday.

Ideas for Improving Conversions...and Sales

Jeffrey Vocell

There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find from testing your own site.

Testing and Experimentation Lessons From the Boston Celtics and Moneyball

Jeffrey Vocell

Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who uses statistical analysis to assemble and optimize the ideal winning team.

The 5 Critical Areas of On-Site Search You Should be Testing

Jeffrey Vocell

Customers navigate a website in one of two ways: they browse or they search. Given the prominence of search and the impact it has on revenue, search should be one of the key areas in your testing plan.

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